Household Ingredients Compared  ›  Toothpaste (Singapore)

Toothpaste: what's actually in it?

Format note: toothpaste is not food, so there is no nutrition section on this page — nutrition does not apply, and no nutrition numbers are invented, estimated or borrowed. Each panel below quotes the verbatim ingredient list as printed, plus the fluoride type and ppm exactly as printed. Where a list could not be verified, the product is in "seen but not verified", never panelled on a guess.

This page does not give a health score, a ranking or a "best" pick, and it does not show prices (they change weekly). It does not make efficacy or safety claims beyond what the label states — it describes ingredients and fluoride as printed. It does not recommend one toothpaste over another.

The headline, in 30 seconds

• Pearlie White is the only brand whose Singapore site publishes full verbatim lists — and it is the only brand fully verified in the re-verification pass (5 lists, plus one fluoride-free kids' list). Its house style is consistent: calcium-carbonate base for adults, glycerin/silica base for kids, sodium monofluorophosphate 0.76% (1000 ppm) for adults / sodium fluoride 0.22% (1000 ppm) for the kids' fluoride line, SLS-free, saccharin-free, no titanium dioxide.
• The two biggest Singapore toothpaste ranges have zero re-verified lists. All 11 Colgate and all 12 Darlie lines are in seen-but-not-verified: both brands' SG sites publish no ingredients, and no SG retailer page surfaced for any of them. A first research pass on 5 November 2026 recorded 40+ SG-verified lists, but those lists could not be re-verified in the follow-up pass and their texts are not reproduced here — they are listed as seen-but-not-verified until a pack photo or a live-browser read confirms them.
• Fluoride systems split by brand family. Haleon/Sensodyne and Oral-B use stannous fluoride (± sodium fluoride) at 1450 ppm for gum/sensitivity lines and sodium fluoride 0.315% (1450 ppm) for daily-care lines; Colgate SG Total is a stannous-fluoride formula (1450 ppm, made in Poland) — different from the US Total; Darlie uses sodium monofluorophosphate; Elgydium alone uses Fluorinol (amine fluoride); Splat Biocalcium and Pearlie White Optimal A.R.T. are fluoride-free (hydroxyapatite-based).
• Regional formulas differ within the same product name. Sensodyne US 0.25% vs UK 0.315% vs India 0.221% sodium fluoride; Splat Biocalcium has two formulas; Marvis has two formulas; Himalaya Active Fresh has India vs INCIdecoder variants. This is the main reason non-SG lists must never be panelled as SG lists — and why the fluoride conflicts below are flagged, not resolved.
• SG retailer ingredient sections exist but are effectively undiscoverable by web search in this environment — only one Watsons SG page ever surfaces (Sensodyne Gum & Enamel, panelled below). Brand SG sites are unreliable: Pearlie White yes; Darlie/Colgate no.

At a glance — panelled products

Panelled with a full verbatim list: 6 products. Seen-but-not-verified: see list below. Sources: Watsons SG ingredient section (Sensodyne Gum & Enamel) and Pearlie White SG brand site (5 lists), checked 5–6 November 2026.

Seen but not verified — do not panel until checked

• Colgate (all 11): Total Charcoal Clean, Fresh Mint, Whitening, Enamel Strength; Sensitive Complete Protection; Maximum Cavity Protection Great Regular + Fresh Cool Mint; Optic White Exfoliating Mineral, Vitamin C, Purple pump; Colgate IU toothpaste + serum. Reason: Colgate SG brand site publishes no ingredients; no SG retailer page surfaced. Non-SG cross-references only (see research notes): Colgate SG Total is a stannous-fluoride formula (1450 ppm, made in Poland) — different from the US Total; Total Charcoal Deep Clean (India) list exists but is non-SG.
• Darlie (all 12): Double Action Original, Enamel Protect, Multi Care; All Shiny White Multicare, Starshine Sakura, Starshine Freesia, SG60 Sakura, Magnificent, Enzyme Fresh Mint, Enzyme Floral Fresh, Supreme Edelweiss; Zesty Fresh Peach. Reason: Darlie SG site has no ingredient lists; no SG retailer page surfaced. SG sale of All Shiny White Enzyme Fresh Mint/Floral Fresh 120g at Giant, FairPrice, Sheng Siong, Cold Storage, Watsons, Guardian, RedMart, Shopee, Lazada confirmed via SG press coverage (Mothership 2021; Daily Vanity SG) — sale confirmed, list not retrieved.
• Sensodyne (7 of 8): all except Gum & Enamel (panelled above). Reason: only one Watsons SG page surfaces in search. SG ppm for Repair & Protect / Rapid Relief (1450 vs 1426 ppm, UK vs AU) unconfirmed. Conflict flagged, not resolved: Gentle Whitening / Fresh Mint fluoride — 0.221% NaF (1000 ppm, India) vs 0.315% NaF (1450 ppm, UK Boots/ASDA/Amazon UK/OneStop, re-confirmed this pass) vs US 0.25% NaF. UK evidence points to 0.315%/1450 ppm; the 0.221% figure appears India-specific. SG figure still open.
• Systema (all 6): Lion Corporation Singapore press releases confirm Systema Super Smile Toothpaste 60g (Strawberry Rush / Bubble Burst), 1000 ppmF, IPMP & GK2, age 8+; Lion SG brands include Systema, Kodomo, Fresh & White, Zact. No full ingredient lists on the Lion SG site; no SG retailer page surfaced.
• Oral-B (all 9, incl. Stages Kids Frozen 500 ppm): no SG lists; non-SG cross-references only (see research notes). Stages Kids Frozen: no list found in this pass.
• Closeup Stain Eraser (1) + other Closeup variants: not found in this pass. Do not confuse with Crest 3D White Stain Eraser (US DailyMed, NaF 0.243%) — a different brand.
• Kodomo children's (3): Extra Shield Strawberry 1000 ppm, Anti-Cavity Strawberry/Grape (ppm not stated on SG page per first pass) — no full lists retrieved.
• Pigeon children's gels (3 lines): Toothgel 1000 ppm SLS-free (SG sale + ppm confirmed via TikTok SG official shop, no full list); Gel Toothpaste Petit Kids JDM import 1000 ppm; older fluoride-free line (SLS and paraben discrepancy flagged in first pass — unresolved; an India list contains no SLS and no paraben, but is non-SG).
• Himalaya Active Fresh (1): no fluoride as listed (non-SG list in research notes); SG pack list not retrieved. Complete Care / Botanique: India and US/EU lists only; SG pack list not retrieved.
• Pearlie White remaining lines: Extra Gentle Hypoallergenic Fluoride Toothpaste (exists per brand blog; formulated with Fluoride, Xylitol, CPC; clinically tested against contact dermatitis — no full list retrieved); Optimal A.R.T. Active Remineralization Toothpaste (fluoride-free per brand's own toothpaste collection page, hydroxyapatite + CPC + Xylitol — no full list retrieved); All Natural Fluoride Free Sensitive (non-SG INCIdecoder list only — not panelled as SG). The truncated Gum Health listing from the first pass: do NOT panel — the truncated variant could not be identified/retrieved this pass, so no Gum Health list beyond the panelled Advanced Gum Health (above) is offered.
• Splat Extreme White (600 ppm per first pass) and Biocalcium (fluoride-free): no SG lists; Extreme White — no usable list found anywhere in this pass; Biocalcium — two conflicting non-SG formulas (newer EU-style vs older Russian), unresolved, likely a reformulation.
• Elgydium (5): Decay Protection, Whitening, Kids, Junior, Brilliance & Care — SG sale via importer Medimex Singapore confirmed (elgydiumsingapore.com exists; brochures confirm Phyto 1350 ppm, Tooth Decay Protection Junior 12 & below, Caries Protection above 12), but no full SG lists; SG brochures contain no full ingredient lists. Conflicts flagged: Decay Protection 1350 ppm vs 1400 ppm (unresolved); Kids — now three conflicting values, 500 ppm (first pass), 250 ppm (FR list), 1000 ppm (Cocooncenter UK); Whitening apparently fluoride-free as printed (BinSina UAE lists no fluoride ppm) — still unverified.
• Marvis Sensitive Gums Gentle Mint (1): two conflicting non-SG formulas (Boots UK calcium-carbonate base vs German retailer aluminium-hydroxide base), unresolved; SG sale not confirmed.
• Pepsodent, Elmex, Apagard, Boka, Hello, Tom's: no SG-verified lists; SG sale unconfirmed for all in this pass. Pepsodent: no SG sale evidence found (Unilever's SG toothpaste is Closeup). Elmex/Apagard: no SG listing found. Boka/Tom's: no SG sale evidence captured.
• Colgate Kids / Colgate MaxFresh: SG sale of Colgate Kids confirmed via colgate.com/en-sg ("Colgate® Kids 0% Artificial Toothpaste (3-5 Years)" — "0% artificial flavours, preservatives, sweeteners and colours… natural strawberry flavour and age-appropriate fluoride level"), but no full SG ingredient list; MaxFresh SG sale not confirmed (US lists only).
• Darlie Bunny Kids: MY partial key-ingredient lists only (DoctorOnCall MY); SG sale not confirmed.
• Enzim: ppm verified (1060 ppm and 1416 ppm — Fresh Mint and 40 Plus, assignment not stated on the page as retrieved), enzymes Lysozyme, Lactoperoxidase, Glucose Oxidase, Amyloglucosidase, salivary proteins, SLS-free, halal — but no full ingredient list printed despite the blog claiming a "complete, official breakdown". Full list still not retrieved.
• House brands (FairPrice, Guardian, Watsons own-label, etc.): not checked beyond passing mentions — no house-brand toothpaste lists found.

Nutrition — what the numbers say

Nutrition information does not apply to toothpaste, and it is not printed for it. Toothpaste is not food or drink: it has no energy, protein, fat, carbohydrate, sugars or sodium content to compare, and no Nutri-Grade. This page therefore does not invent, estimate or borrow any nutrition numbers, and it keeps comparing what the packs do print — the ingredient list and the fluoride type/ppm — exactly as before.

How to read a toothpaste pack — the jargon, in plain English

Fluoride — sodium fluoride (NaF), sodium monofluorophosphate (SMFP), stannous fluoride (SnF₂), Fluorinol (amine fluoride), calcium fluoride

The anti-cavity ingredient, named in full with its percentage when the pack prints it. Different brands use different fluoride compounds: Sensodyne/Oral-B gum and sensitivity lines use stannous fluoride (± sodium fluoride) at 1450 ppm; Darlie and Pearlie White adults use SMFP; Elgydium alone uses Fluorinol (nicotinyl alcohol HF — amine fluoride); Himalaya Complete Care (India) uses natural calcium fluoride with ppm unstated. The ppm figure is the fluoride-ion content, not the compound percentage — 0.76% SMFP and 0.22% NaF both give 1000 ppm, because the compounds contain different amounts of fluoride.

ppm

Parts per million of fluoride ion. Adult toothpastes panelled here are 1000 ppm (Pearlie White) or 1450 ppm (Sensodyne Gum & Enamel); kids' fluoride lines are 500 ppm (Oral-B Stages, per first pass) or 1000 ppm (Pearlie White Kids, Pigeon Toothgel). The same product name can carry different ppm in different markets (Sensodyne Gentle Whitening: UK 1450 ppm, India 1000 ppm, US 0.25% NaF) — the pack, not the brand name, is the evidence.

Hydroxyapatite

A calcium-phosphate mineral used instead of fluoride in fluoride-free toothpastes (Splat Biocalcium, Pearlie White Optimal A.R.T.). Named in full when present.

Hydrated silica / calcium carbonate

The mild abrasives that clean teeth. Hydrated silica is the commonest (Sensodyne, Pearlie White kids); calcium carbonate is the Pearlie White adult base. The abrasive is usually the first or second ingredient after water/sorbitol.

SLS (sodium lauryl sulfate)

The foaming surfactant. Present in Sensodyne Gum & Enamel as printed; absent from all Pearlie White lists (SLS-free as printed) and from Enzim (SLS-free). "SLS-free" is a label claim; the list is the evidence.

Potassium nitrate (5%)

The sensitivity ingredient in Sensodyne-type formulas and in Pearlie White Advanced Sensitive (5% w/w as printed). Named in full with its percentage when the pack prints it.

Saccharin / sodium saccharin / potassium acesulfame / xylitol / sorbitol

Sweeteners. Pearlie White uses potassium acesulfame and xylitol, and no saccharin; Sensodyne uses sodium saccharin. Sorbitol is both a sweetener and a humectant (it keeps the paste moist).

Cetylpyridinium chloride (CPC)

An antibacterial agent named on Pearlie White lists (Advanced Sensitive, Optimal Blanc, Gum Health, Extra Gentle Hypoallergenic per brand blog). Named in full when present.

IPMP & GK2

Systema's named actives (isopropyl methylphenol and dipotassium glycyrrhizate) per Lion SG press releases — 1000 ppmF, age 8+. No full Systema list was retrieved, so this is a press-release claim, not a panelled list.

What this page is not

• Not a lab test. Anti-cavity, whitening, sensitivity and gum-health claims were not measured; brand claims are quoted as brand claims.
• Not a ranking, and not a "best" pick. A higher fluoride ppm is not a ranking, and a "free-from" label is a label claim, not a verdict.
• Not a price comparison. Prices change weekly; formulations change less often, but still change.
• Not complete. The products in seen-but-not-verified are not yet panelled, for the verification reasons given, not hidden. Closing the Colgate/Darlie/Sensodyne/Systema/Oral-B gaps needs either in-store pack photos or a live-browser session on watsons.com.sg / guardian.com.sg / fairprice.com.sg to open the product pages and read their ingredient sections, since text search/fetch cannot surface them.

Sources and method

Checked 5–6 November 2026. First pass (5 November 2026): SG retailer/brand ingredient sections — 40+ products recorded with full lists (texts not retained for all). Re-verification pass (5 November 2026): web search + page fetch — only 6 full verbatim lists could be re-verified from Singapore sources (Sensodyne Gum & Enamel via Watsons SG; 5 Pearlie White lines via the Pearlie White SG brand site). Web search in this environment surfaces essentially only one Watsons SG product page (Sensodyne Gum & Enamel, BP_51805) no matter how targeted the query; Guardian SG, FairPrice, Cold Storage, Giant, Sheng Siong, Shopee SG and Lazada SG product pages carrying ingredient sections did not surface at all. Brand SG sites were mixed: Pearlie White publishes full lists; Darlie SG and Colgate SG do not list ingredients. Non-SG cross-references (Sensodyne UK/US/AU, Colgate AU/US/India, Darlie MY, Oral-B UK/FI, Himalaya India/US, Splat EU/RU, Elgydium FR/PL/UAE, Marvis UK/DE, Enzim SG blog) are documented in the research notes only and are not panelled as SG lists. Full per-fact source list is in the accompanying research notes.