Household Ingredients Compared › Strawberry Jam (Singapore)

Strawberry jam: what's actually in it?

The short answer: in most jars, strawberries are not the first ingredient — sugar is. The exceptions are the fruit spreads sweetened with fruit juice, and the no-added-sugar jars sweetened with sorbitol. The word on the front — jam, preserve, conserve, spread, extra jam — tells you surprisingly little; the ingredient order and the "prepared with X g of fruit per 100 g" line tell you much more.

This page does not give a health score or a ranking, and does not pick a "best" jam. It shows the ingredient list as printed, flags fruit content and sweetener type, and explains the jargon in plain English. No medical claims are made; "diabetic" in a product name is the brand's label, quoted as such.

The headline, in 30 seconds

Sugar first is normal for traditional jam. Bonne Maman, Beerenberg (retail jar order: strawberry first, then sugar — see panel for the order conflict), Golden Light and Aohata all put sugar/sugars high in the list. Fruit content is 35–51% in the panelled jars that state it.
St. Dalfour and the Little Farms / fruit-spread style are the no-cane-sugar exception: strawberries sweetened with grape and date juice concentrates, plus pectin and lemon juice — no cane sugar, no corn syrup, per the brand's claim. The sugars are still sugars, just from fruit juice.
Smucker's regular jam uses three sweeteners (high fructose corn syrup, corn syrup, sugar) while Smucker's Sugar Free uses water first, then strawberries, polydextrose, maltodextrin and sucralose — a completely different list, not a "light" version of the same jar.
Stute Diabetic Extra Jam is sweetened with sorbitol, not sugar — sweetener first, then strawberries, citric acid and pectin, prepared with 45 g of fruit per 100 g. The brand warns excessive consumption may produce laxative effects.
Little Farms' own Australian Jam — Strawberry is a short list: strawberry (50%), sugar, pectin. No citric acid, no colour, no flavouring in the listing.
"No cane sugar added" does not mean unsweetened. Frezfruta's no-cane-sugar jar was seen at FairPrice but its full list was not verified here, so it is not panelled — do not assume it matches St. Dalfour.

At a glance

Product	Fruit as printed	Sweetener	Other notes	Pack size (as printed)	Country of manufacture (as printed)
Bonne Maman Strawberry Jam / Conserve	50 g per 100 g	Sugar, brown cane sugar	Strawberries, sugar, brown cane sugar, concentrated lemon juice, fruit pectin	370g	France
Smucker's Strawberry Jam	Not stated (estimate only, not used)	High fructose corn syrup, corn syrup, sugar	Strawberries first, then three sweeteners	340g	USA
Smucker's Sugar Free Seedless Strawberry Jam	Not stated	Sucralose (non-nutritive sweetener)	Water first; polydextrose, maltodextrin; Red 40; potassium sorbate	361g	USA
St. Dalfour Strawberry Fruit Spread	51% strawberries	Grape + date juice concentrates (no cane sugar)	Fruit pectin, lemon juice only besides fruit/juice	284g	France
Beerenberg Australian Strawberry Jam	51% (retail jar)	Sugar	Pectin, citric acid; order conflict — see panel	300g	Australia
Golden Light Strawberry Jam	35% strawberry	Sugar first, glucose syrup	Pectin, citric acid, colour CI 16255, flavour, sulphur dioxide	450g	Philippines
Stute Diabetic Strawberry Extra Jam	45 g per 100 g	Sorbitol (sweetener first)	Citric acid, pectin; laxative-effect warning	430g	UK
Aohata 55 Strawberry	55 in name = sugar level, not fruit % — see panel	Sugars (sugar, glucose liquid, fructose)	Strawberry first; pectin, acidulant	150g	Japan
Bonne Maman Intense Strawberry Jam	67 g per 100 g	Sugar (30% less sugar than classic, brand claim)	Strawberries, sugar, blackcurrant juice, lemon juice, pectin; UK list — verify SG jar	335g	France
365 by Whole Foods Market Organic Strawberry Fruit Spread (Little Farms)	Not stated	Organic cane sugar	Organic strawberries, organic cane sugar, pectin, ascorbic/citric acid; US lists conflict — see panel	482g	USA
Little Farms Australian Jam — Strawberry	50% strawberry	Sugar	Pectin only besides fruit/sugar	310g	Australia

Prices are deliberately not shown here: they change weekly and would go stale. This site compares ingredients only.

Panelled products

Bonne Maman Strawberry Jam / Conserve

Pack size: 370g · Made in: France (as printed)

Ingredients: Strawberries, Sugar, Brown Cane Sugar, Concentrated Lemon Juice, Gelling Agent: Fruit Pectins. Prepared with 50 g of Fruit per 100 g of finished product. Total Sugar content: 60 g per 100 g.

Strawberries come first here, but two sugars follow — the total sugar line (60 g per 100 g) is the honest summary. Fruit: 50 g/100 g Sweetener: sugar, brown cane sugar

Smucker's Strawberry Jam

Pack size: 340g · Made in: USA (as printed)

Ingredients: Strawberries, High Fructose Corn Syrup, Corn Syrup, Sugar, Fruit Pectin, Citric Acid.

Three sweeteners in a row after the fruit. This is the US list; the SG FairPrice listing is "Smucker's Jam Preserves — Strawberry" — verify the SG jar matches this list before publish. Sweeteners: HFCS, corn syrup, sugar ⚠️ US list — verify SG pack

Smucker's Sugar Free Seedless Strawberry Jam (sweetened with Splenda)

Pack size: 361g · Made in: USA (as printed)

Ingredients: WATER, STRAWBERRIES, POLYDEXTROSE, MALTODEXTRIN, 2% FRUIT PECTIN, CITRIC ACID, LOCUST BEAN GUM, POTASSIUM SORBATE (PRESERVATIVE), NATURAL FLAVORS, SUCRALOSE (NON NUTRITIVE SWEETENER), RED 40.

Water first, not fruit — and this is the only panelled jar with a preservative (potassium sorbate) and a colour (Red 40) in the list. "Sugar free" here means sweetened with sucralose, not unsweetened. Sweetener: sucralose ⚠️ US list — verify SG pack

St. Dalfour Strawberry Fruit Spread

Pack size: 284g · Made in: France (as printed)

Ingredients: Strawberries 51% (Origin: EU & Non-EU), Unsweetened Fruit Juice Concentrates (Grape, Date), Gelling Agent: Fruit Pectin, Lemon Juice.

Brand claim: "100% from fruit", "sweetened only with vineyard ripened grape and fruit juices", no cane sugars, no corn syrups. Note: grape/date juice concentrates are still sugars — the claim is about the source, not about sugar absence. Fruit: 51% No cane sugar

Beerenberg Australian Strawberry Jam

Pack size: 300g · Made in: Australia (as printed)

Ingredients (retail jar, brand site): Strawberry (51%), Sugar, Pectin, Citric Acid.

⚠️ Order conflict: Beerenberg's catering-pack list and a foodservice specification give the order as Sugar, Strawberries (41%), Pectin, Citric Acid / Sugar, Strawberry, Pectin, Citric Acid. The retail 300 g jar list (51%) is panelled here; the catering pack is a different pack size with a different fruit share — do not quote one for the other. Fruit: 51% (retail)

Golden Light Strawberry Jam

Pack size: 450g · Made in: Philippines (as printed)

Ingredients: Sugar, Strawberry (35%), Glucose Syrup, Pectin, Citric Acid, Food Colour CI 16255, Flavour, Sulphur Dioxide.

Sugar first, fruit second at 35% — the lowest stated fruit share on this page — plus a colour and sulphur dioxide, which no other panelled jar here lists. Source is a Philippines retail listing for the same brand; SG FairPrice lists Golden Light Jam — Strawberry, so the SG jar must be checked before publish. Fruit: 35% ⚠️ Non-SG listing — verify SG pack

Stute Diabetic Strawberry Extra Jam

Pack size: 430g · Made in: UK (as printed)

Ingredients: Sweetener (Sorbitol), Strawberries, Acidity Regulator (Citric Acid), Gelling Agent (Pectin). Prepared with 45 g of fruit per 100 g.

Brand warning, quoted: excessive consumption may produce laxative effects; guidance cited is no more than 25 g of sorbitol a day (about 44 g of jam). "Diabetic" and "no added sugar" are the brand's labels. Fruit: 45 g/100 g Sweetener: sorbitol

Aohata 55 Strawberry (Japan)

Pack size: 150g · Made in: Japan (as printed)

Ingredients: Strawberry, sugars (sugar, glucose (liquid), fructose) / gelling agent (pectin), acidulant.

⚠️ Do not read "55" as 55% fruit: Aohata 55 is named for its 55% sugar level (per Shopee SG seller description and brand background), a lower-sugar Japanese style. Fruit percentage is not stated in this list. Sold at FairPrice as "Aohata 55 Jam — Strawberry" and via Shopee SG Japanese sellers. Sweeteners: sugar, glucose, fructose

Bonne Maman Intense Strawberry Jam — UK listing, verify SG jar

Pack size: 335g · Made in: France (as printed)

Ingredients (UK retail, Tesco): Strawberries, Sugar, Blackcurrant Juice, Concentrated Lemon Juice, Gelling Agent: Fruit Pectins. Prepared with 67 g of Fruit per 100 g of finished product. Total Sugar content: 41 g per 100 g.

Reduced-sugar strawberry extra jam — 30% less sugar than a classic Bonne Maman jam, per the brand — with more fruit (67 g/100 g vs 50 g/100 g for the classic conserve) and blackcurrant juice in the list, which the classic does not have. FairPrice lists Bonne Maman Intense Jam — Strawberry, but no SG ingredient section was retrieved, so this panel rests on the UK list and the SG jar must be checked before publish. Fruit: 67 g/100 g Sweetener: sugar Reduced sugar (brand claim)

365 by Whole Foods Market Organic Strawberry Fruit Spread — Little Farms — US lists conflict, verify SG jar

Pack size: 482g · Made in: USA (as printed)

Ingredients (US listing, Fig/App): Organic strawberries, organic cane sugar, fruit pectin, ascorbic acid (vitamin C), citric acid.

Little Farms lists this 482g organic fruit spread in Singapore. A second US listing (Spoonful) gives a different list — Strawberries, Cane Sugar, Water, Lemon Juice Concentrate, Pectin — and an Open Food Facts entry gives Cane sugar, strawberries, strawberry juice concentrate, fruit pectin. The Fig list above (organic strawberries, organic cane sugar, pectin, ascorbic acid, citric acid) is panelled as the fullest organic-labelled list, with the conflict recorded rather than resolved — the SG jar settles which list Singapore sells, and whether the "organic" wording holds on the SG pack. Sweetener: organic cane sugar Organic (US list) Channel: Little Farms

Little Farms Australian Jam — Strawberry (LF Strawberry Jam 310 g)

Pack size: 310g · Made in: Australia (as printed)

Ingredients: Strawberry (50%), Sugar, Pectin.

Little Farms listing: made with 100% Australian grown premium strawberries. The shortest traditional-jam list on this page — fruit, sugar, pectin, nothing else stated. Fruit: 50% Channel: Little Farms

Seen but not verified — do not panel until checked

Frezfruta Jam — Strawberry and Frezfruta Jam — Strawberry (No Cane Sugar Added) (FairPrice). Both listed at FairPrice; no full verbatim SG list retrieved in this pass. A secondary snippet attributing a grape/date-juice list to Frezfruta could not be cleanly tied to a specific Frezfruta variant, so neither is panelled.
Alce Nero Organic Jam — Strawberry, Duerr's No Bits Strawberry Jam, Mrs Bridges Preserve Strawberry with Champagne, Mrs Bridges Scottish Strawberry Preserve, Les Comtes Organic Strawberry Fruit Spread, Harvest Fields Fruit Spread — Strawberry, RedMan Strawberry Preserve Jam, RedMan Whole Strawberry Fruit Jam, RedMan Jam — Strawberry, Lunica Strawberry Jam, Lunica Strawberry Grape Jam, Agrisicilia Jam — Strawberry (all FairPrice category listings). All seen in FairPrice jam listings; none had a full ingredient section retrieved in this pass.
Good Good Strawberry Jam No Added Sugar (seen in parallel-import / online listings). Finnish list exists (strawberry 58%, water, erythritol, steviol glycosides, pectin…), but SG availability was not confirmed, so it is not panelled.
Giant / Sheng Siong / Cold Storage / Donki / Mustafa / Meidi-Ya / Le Petit Depot / RedMart strawberry jams. No additional strawberry jam with a verified list was found on those channels in this pass; house-brand and import ranges need an in-store check.
Re-audit 5 Nov 2026 — new FairPrice / Le Petit Depot listings (no full verbatim SG list retrieved): Chivers Blackcurrant Jam (FairPrice similar-products listing — blackcurrant, not strawberry, noted only as a neighbouring jam); RedMan Raspberry Preserve Jam and RedMan Apricot Preserve Jam (FairPrice similar-products listings); RedMan Jam — Strawberry 4.5kg / 7kg (FairPrice — FairPrice describes the bakeable version as "made with strawberry puree, sugar, glucose and other ingredients", made in the Philippines — a description, not a full list, and a bulk/bakeable product, not the retail 450g preserve); Le Petit Depot Strawberry Jam 4.5kg (Taiwan origin, brand not disclosed on the listing — ingredient section blank on the page checked).

Nutrition — what the numbers say

All figures below are per 100 g, as sold. Salt = sodium × 2.5; where a source prints salt, the sodium figure is salt ÷ 2.5 and the printed salt figure is shown, and where a source prints sodium, the salt equivalent is in brackets. Sugars are total sugars as printed — most packs list total sugars, not added sugars, so a total-sugars figure below is not labelled "added sugar". The ingredient list remains the evidence for added sugar vs natural fruit sugars: for example, St. Dalfour's sugars come from fruit and fruit-juice concentrates (per its ingredient list), while Bonne Maman's come from strawberries plus sugar and brown cane sugar. No Nutri-Grade is assigned, and no health score is given.

Product	Basis	Energy	Protein	Total fat	Saturated fat	Carbohydrate	Sugars	Sodium (salt equiv.)
Bonne Maman Strawberry Jam / Conserve	Per 100 g, as sold — UK retail (Tesco/Bonne Maman UK)	1,023 kJ (241 kcal)	—	0.1 g	0 g	59 g	59 g	—
Smucker's Strawberry Jam	Per 100 g, as sold — USDA-derived listing	250 kcal	—	—	—	65 g	60 g	0 mg (salt 0 g)
Smucker's Sugar Free Seedless Strawberry Jam	Per 100 g, as sold — Open Food Facts (US listing)	247 kJ (58 kcal)	0 g	0 g	0 g	29.4 g	0 g	0 mg (salt 0 g)
St. Dalfour Strawberry Fruit Spread	Per 100 g, as sold — UK retail (Tesco/Ocado/St. Dalfour UK)	859 kJ (202 kcal)	0 g	0 g	0 g	50 g	48 g	8 mg (salt 0.02 g, as printed)
Beerenberg Australian Strawberry Jam (retail 300 g jar)	Per 100 g, as sold — Australian retail listing for the 300 g jar	1,150 kJ	<1 g	<1 g	<1 g	66 g	65 g	<5 mg (salt <0.01 g)
Stute Diabetic Strawberry Extra Jam	Per 100 g, as sold — UK retail	641 kJ (154 kcal)	0.4 g	0.2 g	<0.1 g	59 g	2.4 g	8 mg (salt 0.02 g, as printed)
Bonne Maman Intense Strawberry Jam	Per 100 g, as sold — UK retail (Tesco), partial row	—	—	—	—	—	39 g (pack total sugar content 41 g per 100 g)	—

Notes and conflicts flagged: Bonne Maman's pack prints "Total sugar content: 60 g per 100 g" while its nutrition table gives sugars 59 g per 100 g — both figures are recorded here, not merged. Smucker's regular jam conflicts across listings: an Open Food Facts 250 ml entry gives 1,395 kJ (333 kcal), carbohydrate 86.7 g and sugars 66.7 g per 100 g/ml, vs the USDA-derived row above (250 kcal, 65 g, 60 g); the Singapore jar must be checked to settle it. Beerenberg's special-edition listing gives 1,200 kJ, carbohydrate 70 g and sugars 67 g per 100 g, vs the 300 g retail row above — a variant difference, not a correction. Stute's sugars are 2.4 g on some UK listings and 2.2 g on others (carbohydrate 59 g in both, mostly polyols at 56.6 g sorbitol) — the 2.4 g figure is used in the row and the 2.2 g variant is recorded here. Smucker's Sugar Free also differs on another database (80 kcal, carbohydrate 40 g per 100 g) vs the Open Food Facts row above (58 kcal, 29.4 g); again, the Singapore pack settles it. Stute's carbohydrate figure (59 g) is mostly sorbitol polyols, not sugars — do not read carbohydrate as sugars.

What the numbers say, as numbers only: sugars per 100 g are 65 g (Beerenberg retail 300 g), 60 g (Smucker's regular, USDA-derived listing), 59 g (Bonne Maman), 48 g (St. Dalfour), 39 g (Bonne Maman Intense, UK retail), 2.4 g (Stute Diabetic) and 0 g (Smucker's Sugar Free). Sodium per 100 g is 0 mg for both Smucker's rows, 8 mg (salt 0.02 g) for St. Dalfour and Stute, and under 5 mg for Beerenberg; Bonne Maman sodium was not in the retrieved nutrition table.

Seen but not verified (nutrition) — do not panel until checked: Aohata 55 Strawberry; Golden Light Strawberry Jam; Little Farms Australian Jam — Strawberry; 365 by Whole Foods Market Organic Strawberry Fruit Spread. No brand-specific nutrition panel was retrieved for these in this pass.

Re-audit note (5 Nov 2026): Bonne Maman Intense nutrition is a partial row only (sugars 39 g per 100 g from Tesco; energy/protein/fat/carbohydrate/sodium not in the retrieved snippet).

No brand-specific nutrition panel was retrieved for these in this pass, and no generic jam figure has been substituted for them.

How to read a jam label — the jargon, in plain English

Jam vs preserve vs conserve vs spread vs extra jam: Loosely: jam is fruit pulp + sugar + pectin; preserve/conserve often implies larger fruit pieces or whole fruit, but brands use the words inconsistently across countries — the ingredient list, not the front word, is the comparison. "Fruit spread" in the St. Dalfour / 365 sense usually signals no cane sugar (fruit-juice sweetened). "Extra jam" (Stute) is a UK labelling term for a higher fruit content than standard jam.
"Prepared with X g of fruit per 100 g": How much fruit went into 100 g of finished jam. It is not the same as "% fruit in the jar" after cooking, but it is the most comparable fruit figure brands print — use it instead of front-of-pack fruit claims.
Pectin: The gelling agent, from fruit, that makes jam set. Its presence is normal, not a warning sign.
High fructose corn syrup / glucose syrup / invert sugar: Liquid sweeteners made from corn or sugar. They count as added sugar even though they are not called "sugar" on the front.
Polydextrose / maltodextrin: Bulking ingredients used in sugar-free spreads to replace sugar's body. Maltodextrin is a starch-derived carbohydrate, not a sweetener in the sucralose sense.
Sorbitol / sucralose / erythritol / steviol glycosides: Sweeteners that are not sugar. Sorbitol is a sugar alcohol (polyol) — hence the laxative warning at high intake. Sucralose is a non-nutritive (intense) sweetener. Erythritol is another sugar alcohol; steviol glycosides come from stevia. "No added sugar" can still mean one of these is present.
Sulphur dioxide: A preservative/antioxidant, listed in Golden Light here. It is also an allergen declaration in many markets.

What this page is not

Not a health score, and not medical advice. "Diabetic", "no added sugar" and "100% from fruit" are brands' labels/claims, quoted as such.
Not a taste test, and not a price comparison.
Not complete. Frezfruta, Bonne Maman Intense and the long FairPrice tail above are not yet panelled, for the verification reasons given, not hidden.
Not a claim that US Smucker's lists or the Philippines Golden Light list match the Singapore jar — those panels are flagged and must be checked against the SG pack before any publish step.

Sources and method

Checked 5–6 November 2026, re-audited 5 November 2026 from UK retail listings (Tesco — Bonne Maman Intense), US listings (Fig/Spoonful/Open Food Facts — 365 Organic, conflicting), FairPrice jam category/similar-products listings (Chivers, RedMan Raspberry/Apricot, RedMan bakeable 4.5kg/7kg) and Le Petit Depot (strawberry jam 4.5kg, Taiwan). Re-audit added 2 panels (Bonne Maman Intense, 365 Organic) and 1 new seen-but-not-verified group; panelled total is now 11 products. Residual gap: Frezfruta (both), Alce Nero, Duerr's, Mrs Bridges, Les Comtes, Harvest Fields, RedMan retail preserve/whole-strawberry and Lunica still have no full SG ingredient section retrieved, and Giant/Sheng Siong/Cold Storage/Donki jam shelves still need an in-store check. Not 100% complete. Original sources: NTUC FairPrice jam category pages; Bonne Maman UK/Sainsbury's and foodservice listings; Smucker's Open Food Facts/USDA-derived lists; St. Dalfour UK official site; Beerenberg official site; Stute Foods listings; Aohata via Japacle/Shopee SG; Little Farms product page for LF Strawberry Jam; Golden Light via Pickaroo. Channels checked: FairPrice (incl. Online), Cold Storage, Giant, Sheng Siong, Don Don Donki, Mustafa, Meidi-Ya, Le Petit Depot, RedMart, Lazada, Shopee Singapore, Little Farms. Nutrition addition, 5–6 November 2026: figures standardised to per 100 g where the source gives per-100 figures; per-serving-only figures are quoted exactly as printed and not converted; sugars shown are total sugars as printed, not added sugars, and salt = sodium × 2.5. Full per-fact source list, including nutrition sources, is in the accompanying research notes.