Household Ingredients Compared › Seaweed Snacks (Singapore)

Seaweed Snacks: what's actually in it?

Seaweed snacks in Singapore are mostly one brand — Tao Kae Noi (Thailand) — in three formats: crispy seaweed (fried sheets), Big Roll (grilled seaweed rolls) and tempura seaweed (batter-coated). The crispy and Big Roll lists are short (seaweed first, then oil, seasoning, sugar and salt); the tempura lists are longer, because the batter is wheat flour first. Flavours are separate rows, because the seasoning, squid powder and colour entries differ — and the Big Roll Spicy Grilled Squid flavour contains squid and fish, which matters for allergy labelling even though it is sold as a seaweed snack.

This page does not give a health score or a "best" pick. It shows the ingredient list as printed and flags what to notice.

The headline, in 30 seconds

Crispy seaweed is mostly seaweed. The Tao Kae Noi Crispy Seaweed Original list (Shopee SG) is seaweed, vegetable oil, sugar, salt, flavouring — and a secondary FairPrice-derived transcription gives seaweed 85%, palm oil 9%, salt 3.5%, pepper 2%, flavour enhancer (E627, E631) 0.5%.
Big Roll is 95% seaweed. The Shopee SG listing for Big Roll gives seaweed 95%, sugar 2.25%, spices 0.85%, hydrolysed vegetable protein 0.64%, soy sauce 0.55%, flavour (E627, E631) 0.36%, salt 0.35%.
Big Roll Spicy Grilled Squid is not a plain seaweed snack. It lists squid powder (squid, fish), hydrolysed soy protein and spices — allergens: fish, soy and mollusc (squid).
Tempura seaweed starts with wheat flour. The Spicy tempura list is wheat flour, seaweed, palm oil, modified tapioca, sugar, salt, spice mix, hydrolysed vegetable protein (soybean), paprika, flavour enhancers (E627, E631) — a battered snack, not a plain seaweed sheet. Allergens: soybean, wheat/gluten.
Flavour enhancers E627 and E631 appear in nearly every panelled list. Disodium guanylate and disodium inosinate — they are the umami seasoning in the crispy, Big Roll and tempura lines alike.

At a glance

Product	Group	First ingredient	Flag to notice	Pack size (as printed)	Country of manufacture (as printed)
Tao Kae Noi Crispy Seaweed — Original	Crispy seaweed	Seaweed	Shopee SG list	32 g	not stated
Tao Kae Noi Crispy Seaweed — Hot & Spicy	Crispy seaweed	Seaweed (Pyropia)	US list — flagged	32 g	not stated
Tao Kae Noi Seaweed Snack (32 g)	Crispy seaweed	Seaweed	Rice bran oil; OFF list	32 g	not stated
Tao Kae Noi Big Roll — Classic	Grilled seaweed roll	Seaweed (95%)	Shopee SG list	not stated	not stated
Tao Kae Noi Big Roll — Spicy Grilled Squid	Grilled seaweed roll	Seaweed	Squid powder; allergens fish, soy, mollusc	not stated	Thailand
Tao Kae Noi Big Bang Grilled Seaweed — Hot & Spicy	Grilled seaweed	Seaweed (95%)	Shopee SG list (truncated)	50 g	Thailand
Tao Kae Noi Tempura Crispy Seaweed — Spicy	Tempura seaweed	Wheat flour	Batter first; allergens soy, wheat	not stated	Thailand

Panelled with verbatim lists: 7 products. Seen-but-not-verified: see the list below. No prices are shown here: they change weekly and would go stale. This site compares ingredients only.

Tao Kae Noi Crispy Seaweed — Original Flavour

Pack size: 32 g · Made in: not stated (as printed)

Ingredients (Shopee Singapore listing): Seaweed, vegetable oil, sugar, salt, flavoring (original). Allergy contents: Seafood.

A secondary transcription (FairPrice-derived, via a recipe blog) gives the fuller form: Seaweed (85%), palm oil (9%), salt (3.5%), pepper (2%), flavour enhancer (E627, E631) (0.5%). The two are consistent on the items but the Shopee list is the panelled one; the percentage transcription is quoted here as a secondary cross-check, not as the panelled list. Per-serving nutrition is mentioned in the secondary source (per 16 g serving) but no full per-100 g panel was retrieved. Allergen: seafood Via: Shopee SG

Tao Kae Noi Crispy Seaweed — Hot & Spicy Flavor — flagged US listing

Pack size: 32 g · Made in: not stated (as printed)

Ingredients (Open Food Facts (secondary, countries: United States) — NOT an SG pack list): Seaweed (Pyropia), refined mixed oil (palm oil, rice bran oil), hot, spicy flavoured seasoning powder (chilli, maltodextrin, pepper, salt, flavour enhancers (627, 631)).

The Hot & Spicy seasoning is a powder of chilli, maltodextrin, pepper, salt and flavour enhancers E627/E631 — no sugar is listed in this entry, unlike the Original. Flagged: US listing, not an SG pack list. The SG Hot & Spicy pack must be checked before publish. US list — verify SG pack Flavour enhancers: E627, E631

Tao Kae Noi Seaweed Snack (32 g) — flagged Open Food Facts listing

Pack size: 32 g · Made in: not stated (as printed)

Ingredients (Open Food Facts (secondary)): Seaweed, rice bran oil, seasoning mix (maltodextrin, pepper, salt, flavour enhancer: E627, E631). Allergens: none. Traces: celery, gluten, mustard, peanuts.

The simplest retrieved seaweed list after the Original: seaweed, rice bran oil and a seasoning mix. Serving size 16 g per the entry. Flagged: Open Food Facts listing, market not confirmed as Singapore — verify on the SG pack. Non-SG list — verify SG pack

Tao Kae Noi Big Roll — Classic

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Shopee Singapore listing): 95% seaweed, Sugar 2.25%, spices 0.85%, hydrolyzed vegetable protein 0.64%, soy sauce 0.55%, flavor (E627, E631) 0.36%, salt 0.35%.

A second Shopee SG listing for the Big Roll range gives the shorter form: "Seaweed, Seasoning, Sugar, Salt, Vegetable Oil, permitted flavouring and other permitted food ingredients." The percentage list above is the panelled one — it is the fuller of the two, and the two are consistent. Big Roll flavours (Classic, Spicy Squid, Tom Yum, BBQ, Spicy) share this base list with different seasonings; only Classic and Spicy Grilled Squid are panelled as separate rows here. Seaweed 95% Via: Shopee SG

Tao Kae Noi Big Roll — Spicy Grilled Squid Flavor — flagged Open Food Facts listing

Pack size: not stated · Made in: Thailand (as printed)

Ingredients (Open Food Facts (secondary, countries: Norway, United States) — NOT an SG pack list): Seaweed, Sugar, Squid Powder (Squid, Fish), Hydrolyzed Soy Protein (Soybean, Maltodextrin, Salt, Caramel (Color)), Spice (Garlic, Red Hot Chili Powder), Disodium Guanylate, Disodium Inosinate, Salt. Contains: Fish, Soy and Mollusc (Squid).

The squid flavour is not just seasoning — squid powder is third, and the allergen statement (fish, soy, mollusc) is the point of this panel. Do not copy the Classic Big Roll list onto this flavour. Flagged: the OFF entry's countries are Norway and the United States, not Singapore — the SG pack must be checked before publish. Allergen: fish, soy, mollusc (squid) Origin: Thailand Non-SG list — verify SG pack

Tao Kae Noi Big Bang Grilled Seaweed — Hot & Spicy — partial list, truncated in source

Pack size: 50 g · Made in: Thailand (as printed)

Ingredients (Shopee Singapore listing (truncated mid-list in the retrieved text)): Seaweed (95%), Sugar (1.75%), Smoked Flavour Powder (0.92%), Hydrolysed Soya Protein [list truncated in the retrieved text — the remainder was not retrieved].

Panelled as a partial list, flagged as truncated: the retrieved Shopee text cuts off at "Hydrolysed Soya Protein" and the rest of the list (salt, flavour enhancers, oil) was not retrieved. The 95% seaweed, 1.75% sugar and 0.92% smoked flavour powder figures are quoted as printed. The SG pack must complete this list before publish. Partial list — truncated Origin: Thailand Via: Shopee SG

Tao Kae Noi Tempura Crispy Seaweed — Spicy — flagged US listing

Pack size: not stated · Made in: Thailand (as printed)

Ingredients (TikTok Shop / Weee (US retailer) — NOT an SG pack list): Wheat Flour, Seaweed, Palm Oil, Modified Tapioca, Sugar, Salt, Spice Mix (Garlic, Onion, Pepper), Hydrolyzed Vegetable Protein (Soybean), Paprika, Flavour Enhancers (Disodium 5'-guanylate, 5'-inosinate disodium).

Wheat flour is first — this is a batter-coated snack, and the allergen profile (soybean, wheat/gluten) is different from the crispy and Big Roll lines. A social-media pack photo of the Tempura Original flavour corroborates the pattern (wheat flour, rice bran oil, seaweed, soy-based seasoning; 220 kcal, 13 g fat, 360 mg sodium per 40 g bag — per-serving figures, not tabled). Flagged: US retailer listing, not an SG pack list. Allergen: soybean, wheat/gluten Origin: Thailand US list — verify SG pack

Seen but not verified — do not panel until checked

Tao Kae Noi Crispy Seaweed — other flavours (Tom Yum Goong, Wasabi, Seafood, Cheese, Kimchi, Mala) — Only Original and Hot & Spicy had retrieved lists; other flavours need their own lists and must not be assumed to match.
Tao Kae Noi Big Roll — other flavours (Tom Yum, BBQ, Spicy, Classic vs Spicy Squid) — Only Classic and Spicy Grilled Squid are panelled; Tom Yum, BBQ and Spicy need their own lists.
Tao Kae Noi Tempura — Original and other flavours — Only the Spicy tempura list was retrieved (US); the Original tempura list was seen only in a pack photo (secondary) and is not panelled.
Singlong / First Choice / Meadows seaweed snacks — House-brand and local seaweed snacks sold in Singapore; no SG ingredient sections retrieved in this pass.
Bibigo / CJ / Nongshim / Korean seaweed snacks (e.g. gim, seasoned laver) — Korean seaweed snacks sold at Donki / Meidi-Ya / Korean grocers; no SG pack lists retrieved in this pass.
Japanese seaweed snacks (e.g. nori sheets, flavoured nori) — Sold at Donki / Meidi-Ya; no SG pack lists retrieved — and plain dried nori sheets are a different product from seasoned seaweed snacks.
Giant, Sheng Siong, Don Don Donki, Mustafa, Meidi-Ya, Le Petit Depot, Cold Storage, RedMart, Lazada and Shopee ranges — Checked only through the Shopee listings and search results above in this pass; their full seaweed-snack shelves were not paginated in full. Cold Storage publishes no ingredient list on any product page.

Nutrition — what the numbers say

All figures in the table are as sold, per 100 g or per 100 ml unless the Basis column says otherwise. Click a column header to sort low to high; click again for high to low. Rows marked "not stated" always sort last — a dash is missing data, not zero. Per-serving-only figures are in a separate table below and are never sorted against per-100 figures, and are never converted to per-100 by guessing.

Salt and sodium: salt = sodium × 2.5. The table shows sodium as printed (in mg) with the salt equivalent in brackets. Sodium is not presented as salt, and salt is not presented as sodium. Where a source printed salt only, the sodium figure is the arithmetic conversion (salt ÷ 2.5) and is flagged as converted.

Total vs added sugars: most Singapore packs list total sugars, not added sugars. A total-sugars figure is never labelled here as "added sugar". Where a source states an added-sugars figure separately, it is noted. The ingredient list remains the evidence for added sugar (sugar, sucrose, glucose syrup) versus naturally occurring sugars.

Open Food Facts is a community database and is flagged as secondary where used: the pack and the retailer nutrition section take precedence if they disagree. Figures marked "not stated" were not in the source retrieved; they are not estimated, borrowed from another variant, or copied across flavours.

No per-100 g/ml nutrition panel was verified in this pass for any panelled product, so there is no sortable nutrition table on this page yet. The ingredient panels are the comparison for this pass; figures are not estimated here.

Seen but not verified (nutrition): no per-100 g nutrition panel was verified in this pass for any panelled seaweed snack. The only nutrition figures retrieved are per-serving (Tempura Original: 220 kcal, 13 g total fat, 360 mg sodium per 40 g bag, from a social-media pack photo — secondary, not tabled) and a mention of per-16 g serving figures for Crispy Seaweed Original without a full panel. Their ingredient panels are unchanged; no figure is estimated here.

How to read a seaweed snack label — the jargon, in plain English

Pyropia: The genus of red seaweed (nori/laver) used for crispy seaweed snacks. The Hot & Spicy OFF entry names it; other lists just say "seaweed".
E627 (disodium guanylate) / E631 (disodium inosinate): Flavour enhancers (umami) used together, usually with MSG or instead of it. They appear in nearly every panelled seaweed list here.
Hydrolysed (soy / vegetable) protein: Protein broken into amino acids, used as a savoury seasoning. It is a soy allergen when it is hydrolysed soy protein.
Big Roll vs crispy vs tempura: Three formats of the same brand: Big Roll is grilled seaweed rolled into a tube; crispy is fried flat sheets; tempura is batter-coated and fried. The ingredient lists differ by format, not just by flavour.
Smoked flavour powder: A flavouring that gives a smoky taste without smoking the product. It is in the Big Bang Hot & Spicy list at 0.92%.
Seaweed percentage: The share of seaweed in the product (95% in Big Roll, 85% in the Crispy Original transcription). A higher percentage means less oil and seasoning by weight — but it is not a health claim.

What this page is not

Not a health score, and not a "best" pick. The groups on this page are different products, and this page does not rank them.
Not a taste test, and not a price comparison. Prices change weekly; ingredients change less often, but still change.
Not complete. The products in seen-but-not-verified are not yet panelled, for the verification reasons given, not hidden. No page claims 100% completeness.

Sources and method

Checked 12 November 2026 from: Shopee Singapore listings (Tao Kae Noi Crispy Seaweed Original Party Pack; Big Roll Classic percentages; Big Roll range short list; Big Bang Hot & Spicy — truncated; Ken Ken cross-reference for the dried-seafood page); Open Food Facts (Tao Kae Noi Crispy Hot & Spicy, US; Seaweed Snack 32 g; Big Roll Spicy Grilled Squid — all flagged); TikTok Shop / Weee US listing (Tempura Spicy — flagged); social-media pack photo of Tempura Original (secondary corroboration only); recipe-blog transcription of the Crispy Original percentages (secondary cross-check only). Full per-fact source list is in the accompanying research notes. Where a full pack list could not be verified, the product is in seen-but-not-verified instead of being panelled.