Household Ingredients Compared › Other Breakfast Cereals (Singapore)

Other breakfast cereals: what's actually in it?

Everything on this shelf is a processed cereal — flakes, puffs, shells or biscuits — made from wheat, rice, corn or oats, and almost all of them are sweetened and vitamin-fortified. The differences that matter are in the list: how much of the pack is whole grain (Weet-Bix is 97% wholegrain wheat; Froot Loops is 79.6% cereal flour), where sugar sits (second in Froot Loops, Coco Pops, Koko Krunch and Milo; fourth in Special K Original), and whether the "chocolate" is cocoa powder in the cereal or a coating (Coco Pops: 5.5% cocoa powder; Koko Krunch: fat-reduced cocoa powder after sugar).

This page covers all other breakfast cereals sold in Singapore: wheat/rice/corn-based flakes and puffs, chocolate cereals, oat squares and wheat biscuits. It does not duplicate cornflakes (category 46), oats/instant oatmeal (category 48), muesli and granola (category 49), or energy/cereal bars (separate category). This page does not give a health score or a "best" pick.

The headline, in 30 seconds

The plainest cereal here is Weet-Bix. Its (flagged Australian) list is wholegrain wheat 97%, sugar, salt, barley malt extract, vitamins and iron — four ingredients plus fortification.
Froot Loops and Coco Pops are Kellogg's Singapore-site lists. Froot Loops: cereal flour 79.6% (corn, wheat, barley), sugar, palm oil, natural food colours, iodized salt, vitamins, natural flavours, antioxidant, spice extract and minerals. Coco Pops: milled rice 60%, sugar, cocoa powder 5.5%, vitamins & minerals, iodized salt, malt extract, natural chocolate flavour and antioxidant.
Special K and Frosties are flagged regional lists, not Singapore-site lists. Special K Original (Kellogg's Thailand site): milled rice 51%, kibble wheat 18%, sugar, wheat flour 11%… Frosties (Kellogg's Philippines site): corn 70%, sugar, malt extract, iodized salt, vitamins & minerals. Both are sold in Singapore, but the SG pack lists were not retrieved — do not read these as SG packs.
Nestlé's three school-pack cereals share a pattern. Koko Krunch, Milo and Honey Stars (Nestlé Cereals Malaysia site, school-pack page) are all cereal grains first (wholegrain wheat 29–40%), then sugar, with cocoa/malt/honey as the flavour difference: Koko Krunch and Milo are chocolate (fat-reduced cocoa powder), Honey Stars is honey (3.5%).
Quaker Oatmeal Squares are a cereal, not oatmeal. The Original lists whole grain oat flour and whole wheat flour first, then brown sugar, sugar, maltodextrin, malted barley extract and molasses — plus, in the FairPrice listing, colours tartrazine (E102) and Sunset Yellow (E110). Honey Nut and Cinnamon variants are panelled separately below.
Sugar position is the quickest read. Sugar is second in Froot Loops, Coco Pops, Koko Krunch, Milo, Honey Stars, Frosties and Weet-Bix, and third in Special K Original — every panelled cereal here lists sugar in the top three.

At a glance

Product	Type	First ingredient	Added sugar?	Pack size (as printed)	Country of manufacture (as printed)
Kellogg's Froot Loops (SG site)	Flavoured rings	Cereal flour 79.6% (corn, wheat, barley)	Yes — sugar (2nd)	not stated	not stated
Kellogg's Coco Pops (SG site)	Chocolate puffed rice	Milled rice 60%	Yes — sugar (2nd)	not stated	not stated
Kellogg's Special K Original (TH site, flagged)	Rice/wheat flakes	Milled rice 51%	Yes — sugar (3rd)	not stated	not stated
Kellogg's Special K Blueberry & Almond (TH site, flagged)	Rice/wheat flakes, fruit & nut	Milled rice 39%	Yes — sugar (2nd)	not stated	not stated
Kellogg's Frosties (PH site, flagged)	Frosted corn flakes	Corn 70%	Yes — sugar (2nd)	not stated	not stated
Nestlé Koko Krunch (MY site, flagged)	Chocolate wheat shells	Cereal grains (wholegrain wheat 29.1%)	Yes — sugar (2nd)	not stated	not stated
Nestlé Milo Breakfast Cereal (MY site, flagged)	Chocolate/malt balls	Cereal grains (wholegrain wheat 35.2%)	Yes — sugar (2nd)	not stated	not stated
Nestlé Honey Stars (MY site, flagged)	Honey stars	Cereal grains (wholegrain wheat 40%)	Yes — sugar (2nd); honey 3.5%	not stated	not stated
Quaker Oatmeal Squares — Original	Oat/wheat squares	Whole grain oat flour	Yes — brown sugar + sugar	411g	not stated
Quaker Oatmeal Squares — Honey Nut	Oat/wheat squares	Wholegrain oat flour	Yes — brown sugar + sugar	411g	not stated
Quaker Oatmeal Squares — Cinnamon	Oat/wheat squares	Wholegrain oat flour	Yes — brown sugar + sugar	not stated	not stated
Weet-Bix Original (AU/NZ listing, flagged)	Wheat biscuits	Wholegrain wheat 97%	Yes — sugar (2nd, small share)	1.2kg / 375g (two OFF entries, same list)	not stated
Weetabix Original (UK listing, flagged)	Wheat biscuits	Whole wheat 95%	Yes — sugar (3rd, small share)	not stated	not stated

Panelled with verbatim lists: 13 products — 2 from the Kellogg's Singapore site, 3 from FairPrice ingredient sections (Quaker Oatmeal Squares), and 8 flagged regional/brand-site listings (Kellogg's TH/PH, Nestlé MY, Sanitarium AU/NZ, Weetabix UK), which are not SG shelf claims. Seen-but-not-verified: see the list below.

Prices are deliberately not shown here: they change weekly and would go stale. This site compares ingredients only.

Kellogg's — Singapore site

Kellogg's Froot Loops

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Kellogg's Singapore site): Cereal Flour (79.6%)(Corn, Wheat, Barley), Sugar, Palm Oil, Natural Food Colours (Cochineal Extract, Sodium Copper Chlorophyllin), Iodized Salt, Vitamins (C, B3, A, B6, B1, B12, B2, Folic Acid), Natural Flavours (Orange, Lemon, Lime, Paprika, Steviol Glycoside), Antioxidant (Mixed Tocopherol), Spice Extract (Turmeric), Minerals (Zinc Oxide, Reduced Iron).

Made with maize, wheat and barley, with natural colours, per the Singapore site. Sugar is second, after the 79.6% cereal flour. Contains gluten; may contain traces of peanut, tree nuts, milk and soy. SG brand site Added sugar: sugar Allergen: gluten

Kellogg's Coco Pops

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Kellogg's Singapore site): Milled rice (60%), sugar, cocoa powder (5.5%), vitamins & minerals (calcium carbonate), vitamin C, vitamin B3, vitamin A, reduced iron, zinc oxide, vitamin B6, vitamin B1, vitamin B2, vitamin B12, folic acid), iodized salt, malt extract, natural chocolate flavour, antioxidant (mixed tocopherol).

Made with real cocoa and puffed rice, per the Singapore site. Milled rice 60% first, sugar second, cocoa powder 5.5% third. Contains gluten and soybean; may contain traces of peanuts, tree nuts and milk. SG brand site Added sugar: sugar Cocoa 5.5%

Kellogg's — flagged regional sites (not Singapore packs)

Special K and Frosties are sold in Singapore, but no Singapore-site list was retrieved for them in this pass. The lists below are from Kellogg's Thailand and Philippines sites, which share the Southeast Asia formulation family — panelled here, flagged, so the regional source is never mistaken for an SG pack.

Kellogg's Special K Original (Kellogg's Thailand site)

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Kellogg's Thailand site): Milled rice (51%), kibble wheat (18%), sugar, wheat, flour (11%), wheat bran (2%), wheat starch (1%), iodized salt, malt extract, vitamins and mineral (vitamin C, niacin, reduced iron, vitamin A, vitamin B2, vitamin B6, vitamin B1, vitamin B12, folic acid), antioxidant (mixed tocopherol).

Light crisp flakes of rice and wheat, per the Thailand site. Milled rice 51% and kibble wheat 18% first; sugar is third. Contains gluten and soybean; may contain traces of peanuts, tree nuts and milk. TH site only Added sugar: sugar

Kellogg's Special K Blueberry & Almond (Kellogg's Thailand site)

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Kellogg's Thailand site): Milled rice (39%), sugar, kibble wheat (14%), dried blueberry (9.3%), wheat flour (9%), almond (5%), wheat bran (2%), wheat starch (1%), iodized salt, malt extract, blueberry natural flavour, vitamins & mineral (vitamin C, vitamin B3, reduced iron, vitamin A, vitamin B6, vitamin B2, vitamin B1, vitamin B12, folic acid), antioxidant (mixed tocopherol).

Light crisp flakes of rice and wheat with dried blueberries (9.3%) and almond slices (5%). Sugar is second here, unlike the Original where it is third. Contains gluten, soybean and almond; may contain traces of peanuts, other tree nuts and milk. TH site only Added sugar: sugar Allergen: almond

Kellogg's Frosties (Kellogg's Philippines site)

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Kellogg's Philippines site): Corn (70%), sugar, malt extract, iodized salt, vitamins & minerals (vitamin C, iron (reduced iron and iron salt), vitamin B3, zinc oxide, vitamin A, vitamin B6, vitamin B12, vitamin B1, vitamin B2, folic acid), antioxidant (mixed tocopherol).

Corn 70% first, sugar second — the frosted coating is the sugar. Made with real corn and packed with vitamins and minerals, per the Philippines site. Contains gluten and soybean; may contain traces of peanuts, tree nuts and milk. PH site only Added sugar: sugar

Nestlé — flagged Malaysia site (school-pack page)

Koko Krunch, Milo and Honey Stars are sold in Singapore, including as a Nestlé Variety School Pack. No Nestlé Singapore-site list was retrieved for them in this pass; the lists below are from the Nestlé Cereals Malaysia school-pack page, which lists all three cereals together. They are panelled here, flagged — the SG pack lists still need a photo check, and the Koko Krunch standalone Malaysia page gives a slightly different wholegrain-wheat percentage (29.1% vs 34.0% on the school-pack page), so the two must not be mixed up.

Nestlé Koko Krunch Breakfast Cereal

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Nestlé Cereals Malaysia, school-pack page): Cereal Grains [Wholegrain Wheat (Gluten) (34.0%), Wheat Flour (Gluten) (32.0%), Corn Semolina], Sugar, Extract of Malt Barley and Starch (Gluten), Fat-Reduced Cocoa Powder, Minerals (Calcium Carbonate, Reduced Iron), Palm Oil, Iodized Salt (Sodium Chloride, Potassium Iodate), Stabilizer [Trisodium Phosphate INS339(iii)], Natural Flavouring, Antioxidant [Mixed Tocopherol Concentrate (Soya)], Vitamins (B3, B5, B6, B2, B9).

Chocolate wheat shells. The standalone Malaysia Koko Krunch page gives a different list (whole grain wheat 29.1%, wheat flour, corn semolina; sugar; fat-reduced cocoa powder; barley malt extract; palm oil with antioxidant ascorbyl palmitate E304; minerals; iodized salt; emulsifier soya lecithin E322; synthetic flavouring vanillin; tocopherols and vitamins) — the school-pack list above is the one panelled, and the variant difference is recorded in the research notes. MY site only Added sugar: sugar Allergen: gluten, soya

Nestlé Milo Breakfast Cereal

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Nestlé Cereals Malaysia, school-pack page): Cereal Grains [Wholegrain Wheat (Gluten) (35.2%), Wheat Flour (Gluten), Corn Semolina], Sugar, Extract of Malt Barley (Gluten) and Starch, Fat-Reduced Cocoa Powder, Minerals (Calcium Carbonate, Reduced Iron), Palm Oil, Skimmed Milk Powder (Cow's Milk), Iodized Salt (Sodium Chloride, Potassium Iodate), Emulsifier (Soya Lecithin E322), Natural Flavourings, Antioxidant (Tocopherols), Vitamins (B3, B5, B6, B2, B9).

Chocolate and malt flavoured cereal balls — the Milo difference from Koko Krunch is the skimmed milk powder and the malt-barley extract position. Contains permitted flavourings and emulsifier as per the listing. MY site only Added sugar: sugar Allergen: gluten, milk, soya

Nestlé Honey Stars Breakfast Cereal

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Nestlé Cereals Malaysia, school-pack page): Cereal Grains [Wholegrain Wheat (Gluten) (40%), Corn Semolina (39%)], Sugar, Honey (3.5%), Minerals (Calcium Carbonate, Reduced Iron), Palm Oil, Iodized Salt (Sodium Chloride, Potassium Iodate), Natural Flavourings, Antioxidant [Mixed Tocopherol Concentrate (Contains Soya)], Vitamins (B3, B5, B6, B2, B9), Colouring [Beta Carotene INS160a(iii)].

Star-shaped cereal with real honey (3.5%). Wholegrain wheat is 40% here — the highest wholegrain share of the three Nestlé cereals — with corn semolina 39%. Contains gluten and soya; may contain milk and tree nuts. MY site only Added sugar: sugar; honey 3.5%

Quaker Oatmeal Squares — FairPrice ingredient sections

Quaker Oatmeal Squares Cereal — Original

Pack size: 411g · Made in: not stated (as printed)

Ingredients (FairPrice ingredient section): Whole Grain Oat Flour, Whole Wheat Flour, Brown Sugar, Sugar, Maltodextrin, Malted Barley Extract, Molasses, Salt, Calcium Carbonate, Raising Agent (Sodium Bicarbonate E500ii), Brown Sugar Natural Flavour, Sodium Ascorbate, Hydrogen Reduced Iron, Vitamin E Acetate, Antioxidant (Bht E321), Niacinamide (Vitamin B3), Colour (Tartrazine E102), Zinc Oxide, Colour (Sunset Yellow Fcf5 E110), Thiamin Mononitrate (Vitamin B1), Folic Acid, Pyridoxine Hydrochloride (Vitamin B6), Vitamin A Palmitate, Riboflavin (Vitamin B2)

Whole grain oat flour and whole wheat flour first, then brown sugar and sugar, maltodextrin, malted barley extract and molasses. Two colours are listed: tartrazine (E102) and Sunset Yellow (E110). SG retailer list Added sugar: brown sugar + sugar Colours: E102, E110

Quaker Oatmeal Squares Cereal — Honey Nut

Pack size: 411g · Made in: not stated (as printed)

Ingredients (FairPrice ingredient section): Wholegrain Oat Flour, Whole Wheat Flour, Brown Sugar, Sugar, Maltodextrin, Malted Barley Extract, Natural Flavour, Molasses, Salt, Calcium Carbonate, Sodium Bicarbonate, Yellow 5, Sodium Ascorbate, Reduced Iron, Yellow 6, Alpha Tocopherol Acetate (Vitamin E), BHT (Preservative), Niacinamide (Vitamin B3), Zinc Oxide, Thiamin Mononitrate (Vitamin B1), Folic Acid, Pyridoxine Hydrochloride (Vitamin B6), Vitamin A Palmitate, Riboflavin (Vitamin B2)

Same oat/wheat flour and brown-sugar/sugar base as the Original, with natural flavour instead of the Original's "Brown Sugar Natural Flavour", and Yellow 5 / Yellow 6 colours (the US names for tartrazine / Sunset Yellow). Contains wheat ingredients. SG retailer list Added sugar: brown sugar + sugar Colours: Yellow 5, Yellow 6

Quaker Oatmeal Squares Cereal — Cinnamon

Pack size: not stated · Made in: not stated (as printed)

Ingredients (FairPrice ingredient section): Wholegrain Oat Flour, Whole Wheat Flour, Brown Sugar, Sugar, Maltodextrin, Malted Barley Extract, Cinnamon, Molasses, Salt, Calcium Carbonate, Sodium Bicarbonate, Natural Flavour, Sodium Ascorbate, Reduced Iron, Alpha Tocopherol Acetate, BHT (Preservative), Niacinamide (Vitamin B3), Zinc Oxide, Thiamin Mononitrate (Vitamin B1), Folic Acid, Pyridoxine Hydrochloride (Vitamin B6), Vitamin A Palmitate, Riboflavin (Vitamin B2)

Same base as the other two squares, with cinnamon added after the malted barley extract — and, unlike the Original and Honey Nut, no colour listed. SG retailer list Added sugar: brown sugar + sugar No colour listed

Wheat biscuits — flagged AU/NZ and UK listings

Weet-Bix and Weetabix are sold in Singapore through supermarkets and import channels, but no Singapore pack list was retrieved for either in this pass. Their home-market lists are panelled here, flagged.

Weet-Bix Original (Australia / New Zealand listing)

Pack size: 1.2kg / 375g (two OFF entries, same list) · Made in: not stated (as printed)

Ingredients (Open Food Facts, Australia/New Zealand): Wholegrain wheat (97%), sugar, salt, barley malt extract, vitamins (niacin, thiamin, riboflavin, folate), mineral (iron)

Wholegrain wheat 97% — the highest wholegrain share on this page. Sugar is second, but at under 2% of the pack by the Open Food Facts estimate; the list is otherwise just salt, barley malt extract and fortification. Contains gluten. A gluten-free variant exists (wholegrain sorghum 96%, golden syrup, salt, vitamins) — its list is recorded in the research notes, not panelled here as an SG product. AU/NZ listing only Wholegrain wheat 97%

Weetabix Original (UK listing)

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Open Food Facts, UK): Whole wheat (95%), malted barley extract, sugar, salt, niacin, iron, riboflavin (B2), thiamin (B1), folic acid.

Whole wheat 95% first, then malted barley extract, sugar and salt, with iron and B-vitamins. Contains gluten. Countries sold on the Open Food Facts entry include Hong Kong, Japan, Taiwan and the UK — Singapore is not listed on that entry, so the SG pack still needs a check. UK listing only Whole wheat 95%

Seen but not verified — do not panel until checked

Kellogg's Special K Original / Blueberry & Almond and Frosties (Singapore packs) — sold in Singapore, but only the flagged TH/PH lists above are panelled; the SG pack lists were not retrieved.
Kellogg's Rice Krispies (Singapore pack) — sold in Singapore (and in the Kellogg's School Pack with Froot Loops and Coco Pops); no SG or SEA brand-site list was retrieved in this pass. US/UK lists exist but are not panelled as SG products.
Kellogg's Coco Pops — other market formulations — the Open Food Facts entries for Coco Pops differ sharply by market (one lists corn flour, wheat flour, whole wheat flour, sugar, cocoa powder, cocoa liquor; another lists whole white rice 59%, sugar, cocoa 3%), so no OFF Coco Pops list is panelled here; only the Kellogg's Singapore-site list above is used.
Nestlé Koko Krunch — standalone vs school-pack lists — the standalone Malaysia page (whole grain wheat 29.1%) and the school-pack page (34.0%) differ; only the school-pack list is panelled, and the SG pack list was not retrieved. Nestlé Koko Krunch Duo, Koko Krunch Cookie and Koko Krunch All In One (with milk) are separate variants with their own lists — none panelled here.
Nestlé Milo / Honey Stars (Singapore packs) — sold in Singapore, but only the flagged MY school-pack lists above are panelled; SG pack lists not retrieved.
Uncle Tobys cereals (incl. Vita Brits), Sanitarium Weet-Bix variants (Gluten Free, Organic, Berry), Weetabix variants (chocolate, banana, protein) — sold in Singapore via import channels; no SG pack list retrieved. The Weet-Bix Gluten Free list (wholegrain sorghum 96%, golden syrup, salt, vitamins) and Weet-Bix Organic list (organic whole wheat 97%, organic sugar, salt, barley malt extract) are recorded in the research notes from OFF, not panelled as SG products.
House-brand cereals (FairPrice, Meadows, Giant, Sheng Siong) and Donki/Mustafa/Meidi-Ya/Le Petit Depot imported cereals (incl. UK/US/Australian brands) — not inventoried with verified lists in this pass; Cold Storage publishes no ingredient list on any product page.
Lazada / Shopee Singapore cereal listings (incl. parallel-imported Kellogg's and Nestlé) — inventoried as a channel in principle, but no reseller listing in this pass carried a verifiable full pack list; reseller short descriptions are not verbatim lists.
Kellogg's and Nestlé cereal bars, and the Kellogg's School Pack as a pack — bars are a separate category; the School Pack is a multi-flavour pack of cereals already panelled individually, not a separate cereal.

Nutrition — what the numbers say

All figures in the table are as sold, per 100 g, unless a row says otherwise. Sugars here are total sugars as printed. No official Singapore Nutri-Grade (A–D) was found printed on any of these cereal listings in this pass, so none is quoted here; no grade has been assigned.

Salt and sodium: salt = sodium × 2.5. The table shows sodium as printed (in mg) with the salt equivalent in brackets. Where a source printed only energy and sugars, the other cells are "not stated" — they are not estimated or borrowed from another variant.

Total vs added sugars: most Singapore packs list total sugars, not added sugars. A total-sugars figure is never labelled here as "added sugar". The ingredient list remains the evidence for added sugar (sugar, brown sugar, honey, glucose syrup) versus naturally occurring sugars.

Open Food Facts is a community database and is flagged as secondary where used: the pack and the retailer nutrition section take precedence if they disagree. Figures marked "not stated" were not in the source retrieved; they are not estimated, borrowed from another variant, or copied across flavours.

Product	Basis	Energy	Protein	Total fat	Saturated fat	Carbohydrate	Sugars	Sodium (salt equiv.)
Nestlé Koko Krunch (Open Food Facts, 330g entry, secondary)	Per 100 g, as sold (partial)	387 kcal (1,620 kJ)	not stated	not stated	not stated	not stated	27.4 g	not stated
Nestlé Milo Breakfast Cereal (Open Food Facts Singapore, 500g entry, secondary)	Per 100 g, as sold (partial)	378 kcal (1,582 kJ)	not stated	not stated	not stated	not stated	24.9 g	not stated

Observed numbers, no verdict: the Open Food Facts entries retrieved give 27.4 g sugars per 100 g for Koko Krunch (330g entry) and 24.9 g sugars per 100 g for Milo (Singapore 500g entry). A separate Open Food Facts Koko Krunch entry gives 370 kcal and 27 g sugars per 100 g, and a Malaysia-retailer listing gives 377 kcal, protein 8.0 g, total fat 2.8 g, carbohydrate 76.0 g and sodium 150 mg per 100 g for a differently formulated Koko Krunch (wholegrain wheat 36.8%) — those figures are not tabled here, because they belong to a different formulation and would mislead if mixed with the panelled list. No per-100 g nutrition panel was verified in this pass for Froot Loops, Coco Pops, either Special K, Frosties, Honey Stars, any Quaker Oatmeal Squares flavour, Weet-Bix or Weetabix.

Seen but not verified (nutrition): no per-100 g nutrition panel was verified in this pass for Kellogg's Froot Loops, Kellogg's Coco Pops, Kellogg's Special K Original, Kellogg's Special K Blueberry & Almond, Kellogg's Frosties, Nestlé Honey Stars, Quaker Oatmeal Squares — Original, Honey Nut and Cinnamon, Weet-Bix Original, Weetabix Original, Kellogg's Rice Krispies, and all products in seen-but-not-verified above. Their ingredient panels are unchanged; their nutrition figures are not estimated here.

How to read a breakfast cereal label — the jargon, in plain English

Kibble wheat / kibble: Wheat cracked into small pieces (Special K). It is a wheat ingredient, not a whole flake — and it still contains gluten.
Barley malt extract / malt extract: A sweet, malty liquid made from sprouted barley, used for flavour and colour in almost every cereal on this page. It contains gluten (barley) and adds sugars.
Fat-reduced cocoa powder: Cocoa powder with most of the cocoa butter removed — the chocolate flavour in Koko Krunch, Milo and Coco Pops. It is not the same as chocolate (which also contains sugar and fat).
Yellow 5 / Yellow 6 = tartrazine / Sunset Yellow: The same two colours under US names (Yellow 5, Yellow 6) in the Honey Nut squares and under EU names (tartrazine E102, Sunset Yellow E110) in the Original squares. If a cereal lists either pair, it is coloured, not just flavoured.
"Wholegrain wheat (97%)" vs "cereal flour (79.6%)": The percentage is the share of the pack. Weet-Bix is 97% wholegrain wheat; Froot Loops is 79.6% cereal flour (corn, wheat, barley) — the rest is sugar, oil, colours and fortification. The first ingredient and its percentage tell you more than the front-of-pack wholegrain claim.
Healthier Choice (Nestlé): A Singapore Health Promotion Board scheme, not a Nutri-Grade. Koko Krunch is described by Nestlé as Healthier Choice certified; that label is recorded here as a brand statement, not presented as a Nutri-Grade and not used to rank cereals.

What this page is not

Not a health score, and not a "best" pick. Flakes, puffs, chocolate cereals, oat squares and wheat biscuits are different products, and this page does not rank them.
Not a taste test, and not a price comparison. Prices change weekly; ingredients change less often, but still change.
Not complete. Rice Krispies, the Singapore packs of Special K, Frosties, Koko Krunch, Milo and Honey Stars, Weet-Bix/Weetabix Singapore packs, Uncle Tobys, house-brand cereals and the other chains' imported ranges are inventoried above as seen-but-not-verified for the reasons given, not hidden. No page claims 100% completeness.

Sources and method

Checked 5–6 November 2026 from: Kellogg's Singapore site (Froot Loops, Coco Pops); Kellogg's Thailand site (Special K Original, Special K Blueberry & Almond) and Philippines site (Frosties) — both flagged regional; Nestlé Cereals Malaysia school-pack page (Koko Krunch, Milo, Honey Stars) and standalone Koko Krunch page — both flagged MY; FairPrice ingredient sections (Quaker Oatmeal Squares — Original, Honey Nut, Cinnamon); Open Food Facts (Weet-Bix 1.2kg AU, Weetabix 430g UK, Koko Krunch 330g, Milo Singapore 500g — all secondary); Shopee SG listings (Nestlé Variety School Pack, Kellogg's cereal range — inventory only, no lists). Cold Storage publishes no ingredient list on any product page, so its cereal shelf could not be panelled from its site. Full per-fact source list is in the accompanying research notes. Nutrition section added 5–6 November 2026: figures are standardised to per 100 g where the source gives per-100 figures; per-serving-only figures are labelled as such and are not converted; sugars are total sugars as printed, not added sugars, unless the source states added sugars; salt = sodium × 2.5. Where a full pack list could not be verified, the product is in seen-but-not-verified instead of being panelled.