Household Ingredients Compared › Muesli and Granola (Singapore)

Muesli and granola: what's actually in it?

Two different products share this shelf. Muesli is an untoasted blend — rolled oats and wheat flakes with dried fruit and nuts, usually with no added sugar (or very little). Granola is toasted: oats baked with sugar, syrup or honey and oil into clusters, with dried fruit, nuts and seeds added. The front of the pack rarely makes the distinction clear — "crunchy oat granola" and "muesli" can look alike — but the ingredient list does: granola lists sugar and oil near the top; muesli lists oats, wheat and fruit.

This page covers muesli and granola sold in Singapore, including granola clusters and muesli blends. Plain oats are on a separate page (category 48), other breakfast cereals on another (category 50), and cornflakes on their own page (category 46). Cereal/energy bars are a separate category and are not panelled here, even when they are granola bars. This page does not give a health score or a "best" pick.

The headline, in 30 seconds

The no-added-sugar muesli pattern is oats, wheat, fruit, nuts — nothing else. Alpen No Added Sugar (flagged UK list, see below) lists wholegrain wheat 42%, wholegrain rolled oats 33%, raisins 19.5%, skimmed milk powder, milk whey powder, roasted sliced nuts 2% and salt.
Granola is baked with sugar and oil. Jordans Crunchy Oat Granola (flagged UK list) is 70% wholegrain oat flakes, then sugar, raisins, vegetable oil, almonds, sultanas and honey — sugar is the second ingredient.
Some Singapore granolas are long, formulated lists. Cowhead Granola — Assorted Fruits lists whole grain rolled oats and dried fruit first, but then sugar, maltodextrin, coconut oil, glucose syrup, whole milk powder, desiccated coconut, vegetable oil, wheat flour, corn, pumpkin seeds, inulin, salt, cinnamon, water, cocoa powder and a long tail of additives, flavouring and vitamins.
Nissin Oats Granola — Fruit is a different kind of granola. Its list starts with oats and white sugar, then dried fruits (papaya, raisin, apple, strawberry), palm oil, water, corn grits, maltodextrin, potato starch and polydextrose — plus a dehydrated strawberry flavour lactobacillus cube, calcium carbonate, salt, lactose and a vitamin/mineral tail.
Small Singapore makers keep it short. Singapore Lactation Bakes Nutty Chocolate Lactation Granola lists eight ingredients — organic rolled oats, maple syrup, organic brewer's yeast, organic chia seed, organic flaxseed, cold-pressed coconut oil, chocolate chips and organic almond nuts — and SnackFirst Cashew Chocolate Granola lists an organic granola base plus cashew nuts, pumpkin seeds, organic mulberries, organic cacao nibs and chia seeds.
Living Forest shows the same brand can differ by flavour. Its Dark Chocolate granola is 37% wholegrain oat flakes with sugar, soy flakes, rapeseed oil, wheat protein and 5.2% dark chocolate; its Strawberry granola is 49% wholegrain oat flakes with 20% chicory root fibre, rapeseed oil and 1.5% freeze-dried strawberries, and no added sugars or artificial sweeteners claimed.

At a glance

Product	Type	First ingredient	Added sugar?	Pack size (as printed)	Country of manufacture (as printed)
Cowhead Granola — Assorted Fruits	Granola	Whole grain rolled oats	Yes — sugar + glucose syrup + sorbitol syrup	250g	Vietnam
Nissin Oats Granola — Fruit	Granola	Oats	Yes — white sugar (2nd)	500g	not stated
SnackFirst Cashew Chocolate Granola — Cacao Nibs, Chia Seeds	Granola	Organic granola (rolled oats…)	Coconut sugar in granola base	150g	Singapore
Living Forest Granola — Dark Chocolate	Granola	Wholegrain oat flakes 37%	Yes — sugar (2nd)	325g	Czech Republic
Living Forest Granola — Strawberry	Granola	Wholegrain oat flakes 49%	No added sugars claimed	325g	Czech Republic
Singapore Lactation Bakes Nutty Chocolate Lactation Granola	Granola	Organic rolled oats	Maple syrup (2nd)	225g	Singapore
Alpen Muesli — No Added Sugar (UK listing, flagged)	Muesli	Wholegrain wheat 42%	No added sugar	not stated	not stated
Jordans Crunchy Oat Granola (UK listing, flagged)	Granola	Wholegrain oat flakes 70%	Yes — sugar (2nd) + honey	not stated	not stated

Panelled with verbatim lists: 8 products — 6 Singapore-sold products from FairPrice ingredient sections and 2 flagged UK listings (Alpen, Jordans), which are not SG shelf claims. Seen-but-not-verified: see the list below.

Prices are deliberately not shown here: they change weekly and would go stale. This site compares ingredients only.

Granola — Singapore-sold, FairPrice ingredient sections

Cowhead Granola — Assorted Fruits

Pack size: 250g · Made in: Vietnam (as printed)

Ingredients (FairPrice ingredient section): Whole Grain Rolled Oats, Dried Fruit (Raisin), Fruit Pieces (Cherry, Strawberry, Apple), Whole Grain Rice, Sugar, Malto Dextrin, Coconut Oil, Glucose Syrup, Whole Milk Powder, Desiccated Coconut, Vegetable Oil, Wheat Flour, Corn, Pumpkin Seeds, Soluble Fiber (Inulin), Salt, Cinnamon Powder, Water, Cocoa Powder, Distarch Phosphat (Ins 1412), Sorbitol Syrup (Ins 420(Ii), Lecithin (Ins 322(I)) (Soybeans Extract-Soya Lecithin), Synthetic Blueberry Flavor, Vitamin E (Dl-Alpha-Tocopherol), Vitamin D3 (Cholecalciferol), Calcium (Calcium Phosphate Salt), Iron (Ii) Sulphat.

Crafted with hearty oats and lightly sweetened, per the FairPrice listing — but the list is long: oats and dried fruit first, then sugar, maltodextrin, coconut oil and glucose syrup, plus whole milk powder, desiccated coconut, vegetable oil, wheat flour, corn, pumpkin seeds and inulin, with a stabiliser, sorbitol syrup, soy lecithin, synthetic blueberry flavour and added vitamins/minerals. Origin Vietnam. Granola Added sugar: sugar, glucose syrup, sorbitol syrup Allergen: soy, milk, wheat

Nissin Oats Granola — Fruit

Pack size: 500g · Made in: not stated (as printed)

Ingredients (FairPrice ingredient section): Oats, White Sugar, Dried Fruits [Papaya (3.5%) [White Sugar, Papaya Humectant (422), Acidity Regulator (330), Raisin (2.8%), Apple (1%) (Apple, Glucose), Strawberry (0.5%) (White Sugar, Strawberry, Palm Oil, Water, Modified Starch)] Palm Oil, Water, Corn Grits, Maltodextrin, Potato Starch, Polydextrose, Dehydrated Strawberry Flavour Lactobacillus Cube (0.7%) [Water, White Sugar, Lactose, Palm Oil, Non-Dairy Creamer [Glucose Syrup, Fully Hydrogenated Palm Oil, Milk Protein, Stabilizer (340,451), Emulsifier (47A), Anticaking Agent (551), Gelling Agent (406) Corn Starch Acidity Regulator (330), Flavour and Flavouring, Colour (162), Sweetener (955) Lactobacillus Powder], Calcium Carbonate, Salt Lactose, Anticaking (551), Vitamin C, Antioxidant (307B), Ferric Pyrophosphate, Emulsifier (471) Flavour and Flavouring, Vitamin B5, Vitamin B6, Vitamin B1, Folic Acid, Vitamin E, Vitamin B12

Oats first, white sugar second, then dried fruits (papaya 3.5%, raisin 2.8%, apple 1%, strawberry 0.5%) — the dried fruit is a small share of the pack. Palm oil, corn grits, maltodextrin, potato starch and polydextrose follow, plus a 0.7% dehydrated strawberry flavour lactobacillus cube and a vitamin/mineral tail. Punctuation is as printed on the FairPrice listing. Granola Added sugar: white sugar Fruit 7.8% total (as listed)

SnackFirst Cashew Chocolate Granola — Cacao Nibs, Chia Seeds

Pack size: 150g · Made in: Singapore (as printed)

Ingredients (FairPrice ingredient section): Organic Granola (Rolled Oats, Coconut Sugar, Vanilla Powder, Cacao Powder, Olive Oil, Coconut Oil), Cashew Nuts, Pumpkin Seeds, Organic Mulberries, Organic Cacao Nibs And Chia Seeds

Hearty organic oats tossed with cocoa and cashew pieces, per the FairPrice listing. The granola base itself is rolled oats, coconut sugar, vanilla powder, cacao powder, olive oil and coconut oil; cashew nuts, pumpkin seeds, organic mulberries, organic cacao nibs and chia seeds are added. Origin Singapore. Granola Organic granola base Coconut sugar in base

Living Forest Granola — Dark Chocolate

Pack size: 325g · Made in: Czech Republic (as printed)

Ingredients (FairPrice ingredient section): Wholegrain Oat Flakes 37%, Sugar, Soy Flakes 10%, Rapeseed Oil, Wheat Protein 6.5%, Dark Chocolate 5.2% (Sugar, Cocoa Butter, Cocoa Mass, Low Fat Cocoa Powder, Emulsifier: Sunflower Lecithin, Vanilla Extract), Soy Protein Crispies 3.5% (Soy Protein Isolate 87%, Tapioca Starch, Salt), Cocoa Powder 3.3%, Wheat Flour, Maltose Syrup, Grated Coconut, Wheat-corn Crispies (Wheat Flour, Corn Grits, Corn Semolina), Antioxidants (Ascorbyl Palmitate, Natural Extract with High Content of Tocopherols)

Wholegrain oat flakes 37% first, sugar second, then soy flakes 10%, rapeseed oil, wheat protein 6.5% and dark chocolate 5.2%. Contains cereal with gluten and soya; manufactured in a facility that also processes peanuts, milk and nuts (FairPrice). Origin Czech Republic. Granola Added sugar: sugar + maltose syrup Allergen: gluten, soya

Living Forest Granola — Strawberry

Pack size: 325g · Made in: Czech Republic (as printed)

Ingredients (FairPrice ingredient section): Wholegrain Oat Flakes 49%, Chicory Root Fiber 20%, Rapeseed Oil, Wheat Flour, Wheat-corn Crispies (Wheat Flour, Corn Grits, Corn Semolina), Wheat-corn Extrudate (Wheat Flour, Corn Grits, Corn Semolina, Salt), Grated Coconut 2.1%, Freeze Dried Strawberries 1.5%, Natural Flavouring, Antioxidants (Ascorbyl Palmitate, Natural Extract with High Content of Tocopherols)

A different build from the same brand: 49% wholegrain oat flakes, then 20% chicory root fibre, rapeseed oil and wheat/corn crispies — with no sugar in the list and a "No Added Sugars or Artificial Sweeteners" claim on the FairPrice listing. Freeze-dried strawberries are 1.5%. Contains cereal with gluten; manufactured in a facility that also processes peanuts, soya, milk and nuts. Origin Czech Republic. Granola No added sugars claimed Chicory root fibre 20%

Singapore Lactation Bakes Nutty Chocolate Lactation Granola

Pack size: 225g · Made in: Singapore (as printed)

Ingredients (FairPrice ingredient section): Organic Rolled Oats, Maple Syrup, Organic Brewer Yeast, Organic Chia Seed, Organic Flaxseed, Cold Pressed Premium Coconut Oil, Chocolate Chips, Organic Almond Nuts

Eight ingredients. A chocolaty lactation granola with almond nuts, hand-crafted in Singapore and "refined sugar free with an amazing maple crunch" per the FairPrice listing — maple syrup is the sweetener here, listed second. Sold by Singapore Lactation Bakes (SLB). Origin Singapore. Granola Maple syrup Refined-sugar-free claim

Muesli and granola — flagged UK listings, not Singapore packs

Alpen and Jordans are sold in Singapore through supermarkets and import channels, but no Singapore pack list was retrieved for either in this pass. Their UK lists are panelled here, flagged, because they show the muesli-vs-granola distinction clearly — do not read them as the SG pack lists.

Alpen Muesli — No Added Sugar (UK listing)

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Open Food Facts UK / Tesco IE listing): Wholegrain Wheat (42%), Wholegrain Rolled Oats (33%), Raisins (19.5%), Skimmed Milk Powder, Milk Whey Powder, Roasted Sliced Nuts (2.0%) (Almonds, Hazelnuts), Salt

The classic no-added-sugar muesli: wholegrain wheat and rolled oats with raisins and roasted sliced almonds and hazelnuts, plus skimmed milk powder and milk whey powder. No sugar, no oil, no syrup. Countries sold on the Open Food Facts entry: United Kingdom. Muesli UK listing only No added sugar Allergen: gluten, milk, nuts

Jordans Crunchy Oat Granola (UK listing)

Pack size: not stated · Made in: not stated (as printed)

Ingredients (Open Food Facts, UK): Wholegrain OAT Flakes (70%), Sugar, Raisins (6%), Vegetable Oil (rapeseed and sunflower in varying proportions), Whole & Sliced ALMONDS (4%), Sultanas, Honey (1%), Sunflower Seeds, Natural Flavouring

The granola contrast to Alpen: 70% wholegrain oat flakes, but sugar second, then raisins, vegetable oil, almonds, sultanas and honey (1%). Open Food Facts estimates added sugars at about 11% (sugar + honey). Granola UK listing only Added sugar: sugar + honey

Seen but not verified — do not panel until checked

Foodsterr Organic Vanilla Almond Maple Granola and Foodsterr Organic Superfood Granola (FairPrice) — listed (origin Singapore, organic); the Superfood listing's "ingredient" field gives only a generic description ("Ready To Eat Toasted Cereal Of Oats, Mixed Nuts And Seeds Using Organic Ingredients"), which is not a verbatim ingredient list, so neither is panelled.
Garden Picks Cranberry Orange Granola (FairPrice) — listed (origin Singapore, gluten-free, vegetarian); no ingredient section retrieved.
Alpen Original Muesli and Alpen No Added Sugar (Singapore sale) — sold in Singapore via FairPrice/Lazada, but no SG pack list was retrieved; only the flagged UK list above is panelled. Do not assume the SG formulation matches it.
Jordans granola and muesli range (Singapore sale) — Jordans Crunchy Oat Granola (incl. Fruit & Nut and Tropical Fruits variants) and Jordans Natural Muesli are sold in Singapore via import grocers, but no SG pack list was retrieved; only the flagged UK list above is panelled.
Dorset Cereals muesli range (Simply Fruity, Simply Nutty, Luscious BerryCherry, Organic) — sold in Singapore via import channels; no SG pack list retrieved. UK lists exist but are not panelled as SG products.
Nextfood muesli — Berry Wonderland, Choco Berryland, Cozy Morning (FairPrice / RedMart) — launched in Singapore in August 2025 (DKSH/Nextfood partnership); the brand describes them as rolled oats, oat crunch and puffed grains with up to 20% real fruits, seeds and special ingredients, but no verbatim pack list was retrieved for any variant.
Uncle Tobys muesli, Sanitarium muesli, Nature Valley granola, Calbee Frugra granola — all sold in Singapore (Calbee Frugra is a Donki staple), but no verified SG ingredient list was retrieved for any of them in this pass. A search-rate-limit (429) on 5 Nov 2026 blocked a further batch of FairPrice granola / Calbee / Donki inventory searches — see research notes.
Muesli Safiya 1kg (Shopee Singapore) — a reseller description lists "Rolled Oats, Rice Crispy, Pumpkin Seed, Sunflower Seed, Roasted Almonds, Dark Raisins, Golden Raisins, & Dates", but that is a reseller's short description, not a verified pack list, so it stays seen-but-not-verified.
House-brand and own-label muesli/granola at Giant, Sheng Siong, Cold Storage, Donki, Mustafa, Meidi-Ya, Le Petit Depot and Little Farms — not inventoried with verified lists in this pass; Cold Storage publishes no ingredient list on any product page.
Granola/muesli bars and lactation bakes other than the one panelled granola above — bars are a separate category; other lactation granolas were not retrieved with lists.

Nutrition — what the numbers say

All figures in the table are as sold, per 100 g, unless a row says otherwise. Sugars here are total sugars as printed. No official Singapore Nutri-Grade (A–D) was found printed on any of these muesli/granola listings in this pass, so none is quoted here; no grade has been assigned.

Salt and sodium: salt = sodium × 2.5. The table shows sodium as printed (in mg) with the salt equivalent in brackets. Where a source printed salt but not sodium, that is shown as "not stated (salt … g)".

Total vs added sugars: most Singapore packs list total sugars, not added sugars. A total-sugars figure is never labelled here as "added sugar". The ingredient list remains the evidence for added sugar (sugar, honey, maple syrup, glucose syrup) versus naturally occurring sugars (raisins, dried fruit).

Open Food Facts is a community database and is flagged as secondary where used: the pack and the retailer nutrition section take precedence if they disagree. Figures marked "not stated" were not in the source retrieved; they are not estimated, borrowed from another variant, or copied across flavours.

Product	Basis	Energy	Protein	Total fat	Saturated fat	Carbohydrate	Sugars	Sodium (salt equiv.)
Jordans Crunchy Oat Granola (UK, Open Food Facts, secondary)	Per 100 g, as sold	426 kcal (1,793 kJ)	10 g	13 g	4.4 g	not stated	27 g	20 mg (salt 0.05 g)
Alpen Muesli — No Added Sugar (UK, retailer listing, secondary)	Per 100 g, as sold (partial)	373 kcal (1,575 kJ)	not stated	not stated	not stated	not stated	not stated	not stated

Observed numbers, no verdict: Jordans Crunchy Oat Granola lists 27 g sugars per 100 g (Open Food Facts, UK). No per-100 g nutrition panel was verified in this pass for any of the six Singapore-panelled granolas — Cowhead, Nissin, SnackFirst, both Living Forest flavours or Singapore Lactation Bakes — so this section does not compare Singapore granola sugars with the UK granola/muesli figures.

Seen but not verified (nutrition): no per-100 g nutrition panel was verified in this pass for Cowhead Granola — Assorted Fruits, Nissin Oats Granola — Fruit, SnackFirst Cashew Chocolate Granola, Living Forest Granola — Dark Chocolate, Living Forest Granola — Strawberry, Singapore Lactation Bakes Nutty Chocolate Lactation Granola, Alpen Original Muesli, Jordans Crunchy Oat Granola Fruit & Nut / Tropical Fruits variants, and all products in seen-but-not-verified above. Their ingredient panels are unchanged; their nutrition figures are not estimated here.

How to read a muesli / granola label — the jargon, in plain English

Muesli: Untoasted flakes, fruit and nuts mixed raw. If the list is oats, wheat, raisins and nuts with no sugar or oil, it is muesli.
Granola: Oats (and other flakes) baked with a sweetener and oil until crisp and clustered. Sugar, honey, maple syrup, glucose/maltose syrup and vegetable/palm/coconut oil in the list are the granola tells.
Chicory root fibre / inulin: A soluble fibre added to granola (Living Forest Strawberry: 20% chicory root fibre; Cowhead: inulin). It adds fibre and bulk; it is not a sweetener, though it can taste mildly sweet.
Crispies / extrudate: Puffed wheat/corn pieces added for crunch (Living Forest, Nissin). They are a processed cereal ingredient, not whole flakes.
"No added sugar" vs "refined sugar free": "No added sugar" means no sugar was added — the product can still contain sugars from dried fruit. "Refined sugar free" (Singapore Lactation Bakes) means no refined sugar, but maple syrup — a sugar — is listed second.
Lactobacillus cube (Nissin): A flavoured cube containing lactobacillus powder, listed as a 0.7% ingredient in Nissin Oats Granola — Fruit. It is a flavour/probiotic-style addition, not a main cereal ingredient.

What this page is not

Not a health score, and not a "best" pick. Muesli and granola are different products, and this page does not rank them.
Not a taste test, and not a price comparison. Prices change weekly; ingredients change less often, but still change.
Not complete. Alpen and Jordans Singapore formulations, Dorset, Uncle Tobys, Sanitarium, Nature Valley, Calbee Frugra, Nextfood muesli, Foodsterr and Garden Picks granolas, and the other chains' ranges are inventoried above as seen-but-not-verified for the reasons given, not hidden. No page claims 100% completeness.

Sources and method

Checked 5–6 November 2026 from: FairPrice ingredient sections (Cowhead Granola — Assorted Fruits; Nissin Oats Granola — Fruit; SnackFirst Cashew Chocolate Granola; Living Forest Granola — Dark Chocolate and Strawberry; Singapore Lactation Bakes Nutty Chocolate Lactation Granola); Open Food Facts UK (Jordans Crunchy Oat Granola; Alpen No Added Sugar) and Tesco IE (Alpen No Added Sugar list, flagged UK); DKSH/Nextfood partnership release (Nextfood muesli launch at FairPrice/RedMart, no lists); Shopee SG reseller description (Muesli Safiya, not a verified list). Cold Storage publishes no ingredient list on any product page, so its muesli/granola shelf could not be panelled from its site. Full per-fact source list is in the accompanying research notes. Nutrition section added 5–6 November 2026: figures are standardised to per 100 g where the source gives per-100 figures; per-serving-only figures are labelled as such and are not converted; sugars are total sugars as printed, not added sugars, unless the source states added sugars; salt = sodium × 2.5. Where a full pack list could not be verified, the product is in seen-but-not-verified instead of being panelled.