Household Ingredients Compared  ›  Fresh Salmon (Singapore)

Fresh salmon: what's actually in it?

The short answer is: just salmon — but that is not the whole comparison. Unlike milk, fresh salmon has no long ingredient list to compare. The differences that matter here are species (Atlantic, King, and others), farmed vs wild, origin, cut (fillet, portion, belly, steak, cube, head), skin on or off, and treatment — in particular whether the fish is fresh/never frozen, chilled, or previously frozen and thawed.

This page does not give a health score, a ranking, or a “best” pick. It shows species, origin, cut and treatment as printed on the retailer listing, and says plainly where the listing does not state them. Where a listing does not state a detail, this page does not fill it in.

The headline, in 30 seconds

• Every fresh/chilled product panelled here is, as printed, just salmon. The only product on this page with a formal “Ingredients: Salmon” section found is Aw's Market Fresh Salmon Steak (FairPrice). Most fresh fish listings do not publish an ingredient section at all — they publish a product name, an origin field and a short description. This page does not pretend a product name is a pack ingredient list.
• “Norwegian” is an origin, not a species — and “Atlantic” in a name is not proof of species either. A pack can be Norwegian Atlantic salmon, but the listing has to say both. Several listings say only one of the two, and this page records exactly which one.
• The biggest trap is “Atlantic” ≠ Norway. Serve by Hai Sia's fresh Atlantic Salmon Portion is listed with country of origin Chile, while its Norwegian Salmon Portion is listed as Norway. Same brand, same “salmon portion” idea, different origin.
• “Fresh” and “chilled” do not prove “never frozen.” Only a few listings actually say “fresh, never frozen” (Little Farms Akaroa King Salmon; Zairyo's Norwegian portion). Sheng Siong's own promotions distinguish fresh from “FT” (frozen-thawed) items, so a chilled counter ticket that does not say “never frozen” should not be read as proof.
• Skin, farmed/wild status and Latin species name are missing from most supermarket listings. If you need skin-on for crispy skin, or you specifically want wild fish, you will usually have to ask at the counter or check the pack — the online listing alone does not settle it.
• Do not eat fresh cooking salmon raw just because it looks like sashimi. Hai Sia's salmon belly is explicitly marked “Not for raw consumption,” and Zairyo's chilled portion explicitly says “do not consume this as sashimi.” Only products sold as sashimi, in the separate section below, are presented for raw eating — and even then, check the seller's same-day instruction.

At a glance — fresh / chilled panels

Prices are deliberately not shown here: they change weekly and would go stale. This site compares species, origin, cut and treatment only. All fresh salmon carries a fish allergen flag.

FairPrice — Aw's Market and Hai Sia

FairPrice is where the fresh range is most fully listed online. Two house/counter brands dominate: Aw's Market (FairPrice's seafood counter brand) and Serve by Hai Sia (Hai Sia Seafood, prepared at 35A Fishery Port Road, Singapore, per its FairPrice listings).

FairPrice — Pan Royal

Cold Storage / CS Fresh — counter salmon (promo listings)

Cold Storage's fresh salmon is mainly a counter product, not a fully specified online pack — so these panels are thinner than the FairPrice ones, and this page says so. The listings below come from Cold Storage Fresh Selections promotions (September–October 2026) and a September AURORA promotion, not from a November pack photo. Treat them as “what the counter sold, as promoted,” and confirm at the counter before buying.

Little Farms — the King salmon exception

Little Farms is the clearest listing on this page, because it names the species, the farm location, the farming method and the never-frozen status — details most supermarket listings omit.

RedMart, Shopee specialists and Singapore delivery specialists

Ready-to-eat sashimi packs — noted separately, not merged

These are not counted as cooking fillets above. They are pre-sliced for raw eating, with same-day consumption instructions, and they must not be compared as if they were the same product as a cooking fillet.

Also in this separate group, not panelled in detail: Don Don Donki's World Salmon Day promotion (8–11 Oct 2026) advertised “Atlantic salmon, sashimi and sushi,” with sashimi packs in store, and Meidi-Ya / Isetan sashimi counters are widely described as selling sashimi-grade salmon — but no per-pack species/origin/skin detail was verified online in this pass, so they are in the seen-but-not-verified list, not given panels. Donki sushi and cooked salmon belly don are ready meals, not fresh fillets, and are out of scope for panels.

Not fresh — frozen, smoked, canned and other types, noted separately

These were found on the same shelves and listings. They are not fresh salmon and are not merged into the panels above. They are listed here so a shopper does not mistake them for the fresh product with a similar name.

• Frozen (Seaco's own site, resolved in the 5 Nov 2026 re-audit): Seaco Atlantic Salmon Fillet, portion-cut, 3 pcs 450g — “Keep frozen at −18°C. Once thawed, do not refreeze”; origin as printed Chile. This listing is frozen, not fresh, and is not panelled as fresh.
• Frozen (FairPrice): Hai Sia Norwegian Salmon Portion — Frozen (Norway, “blast frozen at −45 °C”), Hai Sia Atlantic Salmon Portion — Frozen (Chile), Hai Sia NZ King Salmon Portion — Frozen (New Zealand), Hai Sia Premium Salmon Whole Fillet — Frozen, Catch Seafood Salmon Portion / Family Cut / Pack of 9 — Frozen, Catch Seafood Wild-Caught Alaskan Keta Salmon (see conflict note below), Pan Royal Frozen Atlantic Salmon Fillet, Ocean Fresh Delite Frozen Salmon Portion, Seafood Boy Premium Frozen Salmon Fillet Bulk Pack.
• Frozen (Le Petit Depot, France listings, origin of fish as printed): Maison Thiriet Organic Salmon Fillet Steaks 200g × 2 — “Atlantic Salmon (Salmo salar) Steak (Fish), Farmed in Norway, Organically Grown” (country of origin shown as France — the listing country, not the farm country; do not confuse the two); Carrefour Atlantic Salmon Portions 4 × 115g — “Fillet of Atlantic Salmon (Salmo salar) Raised in Norway. Boneless. Skinless.” (frozen); Labeyrie Norwegian Atlantic Salmon Tsar Fillet 150g — “Atlantic Salmon 97% (Salmo salar), Salt” (frozen); Carrefour Pacific Pink Salmon 4 × 120g — “Fillet of MSC Pacific Pink Salmon (Oncorhynchus gorbuscha)” (frozen); Le Petit Depot Wild Pink Salmon Steak — “Salmon” only (frozen). Carrefour Salmon Fillet Natural 190g is ambient/canned-style: “Salmon 76.3% (Salmo salar), Water, Salt. Boneless.” — not fresh, not frozen, and not a fillet for cooking in the same sense.
• Smoked / ready to eat (not fresh): Little Farms Woodbridge Smokehouse Cold Smoked Atlantic Salmon 200g (Tasmania) — ingredients as printed: “Atlantic salmon (Salmo salar), salt, sugar, pepper, natural woodsmoke”; Little Farms Akaroa Hot Smoked Salmon 180g; Pan Royal Frozen Smoked Norwegian Salmon (pre-sliced) 900g; Catch Seafood Smoked Salmon Gravlax Family Pack; The Fishwives Aoraki Cold Smoked Salmon 100g (listed both as frozen and as thawed-and-chilled — smoked, not fresh). Smoked salmon has added salt (and, for Woodbridge, sugar and pepper) — a different composition from fresh salmon, which is why it is kept apart.
• Salmon trout — not salmon: Seabei Fresh (Shopee) “Premium Fresh Whole Salmon Trout Fish” from Norway is trout, sold under a salmon-trout name. It is excluded from the fresh salmon panels, not counted as a salmon product. Zairyo's warning — “we sell only salmon, not trout masquerading as salmon” — is exactly this distinction.
• Conflict flagged, not resolved: Catch Seafood's FairPrice listing for Wild-Caught Alaskan Keta Salmon shows country/place of origin as “Antarctica” in the listing data found, while the product name says Alaskan. Those cannot both be the origin, and the product is in any case listed as “Keep Frozen,” so it is not a fresh panel — but the origin field should not be quoted as fact until the pack is checked.

Seen but not verified — do not panel until checked

These were found for sale/delivery in Singapore but could not be panelled, for the reason given in each case. They are not hidden, and they are not counted in the panelled total.

1. Aw's Market Fresh Salmon Sliced, 150g (FairPrice) — listed, but its own page's origin/species detail was not retrieved in this pass; do not assume it matches the fillet's Norway origin without checking.
2. Aw's Market Fresh Salmon Head (FairPrice) — listed alongside the fillet range; no origin/species detail retrieved for this cut.
3. Hai Sia Salmon Chunks — Fresh, 200g (FairPrice) — listed as fresh, but no origin field retrieved in this pass.
4. Hai Sia Fresh Norwegian Salmon Portions Family Pack (FairPrice) — listed, but pack size/origin detail was garbled in the listing data found (“1 G”); needs a pack check.
5. Little Farms Fresh Tasmanian Salmon Portion, 200g — appears in Little Farms' seafood listing, but no product-page species/origin/skin detail was retrieved.
6. Little Farms Tasmanian Salmon Fillet — Trim C — appears in Little Farms' seafood listing, but no product-page detail was retrieved; “Trim C” trim grade is also unexplained on the listing found.
7. Sheng Siong / Giant / Cold Storage counter “Fresh Salmon Meat” and whole salmon — repeatedly promoted (e.g. Sheng Siong “Fresh Salmon Meat” and “Fresh Whole Salmon (Norwegian)” in May 2026 coverage), but counter tickets found online give no species, skin or farmed/wild detail, and Sheng Siong distinguishes some items as “FT” (frozen-thawed). Needs an in-store counter check.
8. Giant Tasmanian Fresh Whole Salmon (promo only) — promoted in 2024–2025 Giant coverage, but no current pack/counter detail was verified in this pass.
9. Seaco Atlantic Salmon Fillet, 600g–1kg (Shopee) — “responsibly farm-raised in Norway,” but the listing found does not state fresh vs frozen, so it cannot be panelled as fresh. Re-audit 5 Nov 2026: Seaco's own site lists its Atlantic Salmon Fillet (3 pcs, 450g) as FROZEN (Chile origin, “Keep frozen at −18°C. Once thawed, do not refreeze”) — that portion-cut listing is now resolved as frozen and is not a fresh product; it is noted in the not-fresh section, not here. Separately, Shopee lists a “[Seaco] Fresh Norway Salmon Fillet - 200gm” — no per-pack detail retrieved, so that listing stays unverified here.
10. Fresh9 AAA Atlantic Salmon Fillet Steak, Norway (Shopee) — origin Norway as named, but fresh vs frozen and skin not stated on the listing found.
11. Cheng Xin Seafood Premium Norwegian Salmon Fillet, 300–350g (Shopee) — origin Norway as named, but storage guidance (“keep seafood frozen at −18 °C upon receiving if not for immediate consumption; once thawed, keep chilled”) leaves the as-sold fresh/frozen status unclear.
12. Seabei Fresh Whole Salmon Trout, Norway (Shopee) — excluded as trout (see above), not as an unverified salmon.
13. Song Fish Salmon Sliced, Fresh, 200gm (Shopee) — title says “Fresh,” but its own description says “The frozen fillet has been descaled, deboned, and portioned” — a direct fresh/frozen conflict, so it is not panelled as fresh.
14. Don Don Donki / Meidi-Ya sashimi and sushi packs — Donki's Oct 2026 promotion names Atlantic salmon, but no per-pack species/origin/skin detail was verified online; Meidi-Ya's sashimi counter likewise has no online per-pack detail found. Needs an in-store check.
15. The Fishwives chilled NZ King Salmon marinated cuts (Singapore delivery) — the whole fish (3–5kg, chilled) was panelled in the 5 Nov 2026 re-audit (see above); the marinated skin-on chilled cuts are still not panelled, because their marinade ingredients were not retrieved: Black Truffle Slices and Oil Marinated NZ King Salmon Skin ON (180g × 2); Japanese Shoyu Sake Marinade, single portion 180g; Latino Signature Spice Mix (180g × 2); Lemon, Pepper & Dill (180g × 2). All are sold chilled. The Aoraki Cold Smoked Salmon 100g sold by The Fishwives is also listed both as frozen and as thawed-and-chilled — it is a smoked product, noted in the not-fresh section, not a fresh panel.
16. Mustafa (ShopMustafa) — checked as a channel; no fresh/chilled salmon listing was found in this pass (Mustafa's strength in this category is shelf-stable/UHT goods, not a fresh fish counter online). Absence from this page is a search result, not proof it never stocks fresh fish in store.
17. FairPrice “Fresh Seafood” generic Atlantic portion listing — a FairPrice listing titled “Serve by Hai Sia Fresh Atantic [sic] Salmon Portion” (Chile) carries the note “Actual product may come in different brand, packaging or/and country of origin depending on the stock availability.” A listing that disclaims its own origin cannot be panelled as a fixed-origin product.
18. Seaco “Salmon Loin, 227g — Fresh Frozen” and similar hybrid-worded listings — “fresh frozen” wording is itself ambiguous (freshly frozen vs previously frozen); without a clear as-sold state, these are not panelled as fresh.

Nutrition — what the numbers say

Nutrition figures below are a second layer on top of the species/origin/cut panels, checked 5–6 November 2026. None of the figures below is a Singapore brand-pack transcription: no FairPrice, Cold Storage, Little Farms, RedMart or Shopee-specialist listing found in this pass carries a nutrition section for its fresh salmon, so the rows below are species-level reference figures, labelled as such, and they must not be quoted as the nutrition panel of any named product on this page. All figures are per 100g of raw fish, edible portion. Salt = sodium × 2.5. Sodium is shown as printed, with the salt equivalent in brackets. Sugars figures are total sugars as printed — raw salmon has no added sugar and, in the references below, 0 g total sugars and 0 g carbohydrate. No Nutri-Grade is assigned here and no health verdict is given.

Observed numbers, no verdict: across the reference rows above, total sugars are 0 g per 100g wherever stated (raw fish, no added sugar), and sodium runs from 44 mg per 100g (Atlantic wild raw, USDA) to 59 mg per 100g (Atlantic farmed raw, USDA) where stated. Conflict flagged, not resolved: the Akaroa farmed King reference (284 kcal, 23.2 g fat per 100g) is far fattier than the USDA King raw reference (187 kcal, 11.7 g fat per 100g) — farmed New Zealand King and wild Alaska King are different fish populations with different fat content, and a Singapore seller's estimate for NZ King (about 200–220 kcal, 12–14 g fat per 100g) sits between the two. Do not pick one of these as “the” King salmon figure, and do not apply any of them to a specific Little Farms, Hai Sia or Aw's Market pack. Skin-on versus skin-off, belly versus fillet, and farmed versus wild all change the fat figure, and none of those is settled by a reference row.

Seen but not verified (nutrition) — at brand-pack level: every fresh/chilled product panelled on this page (Aw's Market fillet, whole fillet, cube and steak; Hai Sia Norwegian portions, Atlantic portion, belly and head; Pan Royal fillet and whole fish; Cold Storage Tasmanian fillet and AURORA cuts; Little Farms Akaroa fillet and portion; RedMart Norwegian portion; Song Fish half fish; Zairyo portion; Northsea fillet; The Fishwives NZ King Salmon whole fish, added 5 Nov 2026) and the ready-to-eat sashimi entries (Seaco packs). Their listings carry no nutrition section found in this pass, so no brand-pack nutrition figure is quoted for any of them. The smoked salmon entries noted separately on this page (e.g. Woodbridge, with salt and sugar in its ingredient list) are also not given nutrition rows here — smoked fish is a different product from fresh fish and would need its own panel.

How to read a salmon label — the jargon, in plain English

Atlantic salmon (Salmo salar)

The main farmed salmon species worldwide. If a pack says “Atlantic salmon,” that is the species. If it only says “Norwegian salmon,” that tells you origin (Norway), not species — although in practice most Norwegian farmed salmon is Atlantic, this page does not assume it where the pack does not say it.

King salmon / Chinook

A different, richer species, farmed in New Zealand (Akaroa) and wild in the Pacific Northwest. “King” on the Little Farms listings is a species claim, not a quality grade. Its Latin name, Oncorhynchus tshawytscha, was not printed on the Little Farms pages found, so this page does not present it as a pack transcription.

Keta / chum, sockeye, pink

Pacific wild species names you will see on frozen packs (e.g. Catch Seafood Alaskan Keta). They are different fish from Atlantic salmon, usually leaner, and in Singapore they are normally sold frozen — not as fresh counter fillets.

Farmed vs wild

Farmed salmon is raised in sea pens; wild salmon is caught. Most Singapore fresh salmon is farmed (Norway, Chile, Tasmania, New Zealand). A listing that does not say “wild” should not be read as wild — and a listing that does not say “farmed” either should be recorded as “not stated,” as this page does.

Fillet / portion / S-cut / belly / steak / cube / trim

Different cuts of the same fish. A fillet is a side; a portion is a fillet cut to serving size; S-cut is the S-shaped centre portion; belly is the fatty belly strip; steak is a cross-section cut (usually with bone); cubes are diced fillet; “Trim C” is a trim grade (how much fat/belly is trimmed off) that retailers rarely explain on the listing.

Skin-on / skin-off (skinless)

Whether the skin is left on. It matters for cooking (crispy skin needs skin-on) and it is stated on only a minority of listings here — Zairyo (skin-on), Hai Sia belly (skinless), Little Farms portion (skin off, by title), Northsea (with skin).

Fresh / chilled / never frozen / previously frozen / frozen-thawed (FT)

“Fresh” usually means sold chilled, not frozen, at the time of sale. “Never frozen” is a stronger claim that only some sellers make. “Previously frozen” / “thawed” / “FT” means the fish was frozen and then thawed for chilled sale — Sheng Siong uses “FT” for some items. Chilled sale alone does not prove never-frozen, and this page does not treat it as proof.

Sashimi-grade / sashimi quality

A seller's description, not a regulated grade in Singapore. What matters is whether the seller sells it specifically for raw eating, with same-day consumption instructions (as Seaco does), versus a cooking fillet that explicitly says “not for raw consumption” (Hai Sia belly) or “do not consume as sashimi” (Zairyo portion). Do not eat cooking salmon raw because it looks fresh.

Salmon trout

Trout sold under a salmon-like name. It is a different fish (farmed rainbow trout type), even when the flesh looks salmon-pink. If a listing says “salmon trout,” it is not counted as salmon on this page.

Colour / astaxanthin

Salmon's pink-orange colour comes from astaxanthin in its feed (farmed) or diet (wild). No fresh listing panelled here prints a colour additive or treatment — if a pack ever lists one, it would belong in the panel, not in this glossary note. This page found no added-treatment (brine, colour, preservative) statement on any fresh panel.

What this page is not

• Not a health score, and not medical advice. Omega-3 and similar phrases above are the sellers' descriptions, quoted as such.
• Not a taste test, and not a price comparison. Prices change weekly; species and origin change with supply.
• Not complete. Counter fish at Sheng Siong, Giant, Cold Storage and Donki/Meidi-Ya is the biggest gap: the fish is there, but its online listings do not give the species/skin/farmed detail this page requires, so it is listed as seen-but-not-verified rather than invented.
• Not a raw-fish safety guide. For raw eating, follow the seller's same-day instruction and the Singapore Food Agency's guidance for ready-to-eat raw fish, and buy raw fish only where it is sold as suitable for raw consumption.

Sources and method

Checked 5–6 November 2026 from: NTUC FairPrice product pages and listing data (Aw's Market, Hai Sia, Pan Royal, Catch Seafood); Cold Storage Fresh Selections / AURORA promotion coverage (Sep–Oct 2026); Little Farms product pages (Akaroa King Salmon fillet and portion; Woodbridge smoked salmon); RedMart/Lazada listings (RedMart Norwegian portion; Hai Sia brand page); Shopee Singapore listings (Aw's Market, Pan Royal/Pan Ocean, Song Fish, Seaco, Fresh9, Cheng Xin, Seabei); Le Petit Depot product pages (frozen/ambient salmon, for the separate section); Zairyo, Northsea and Seaco Singapore product pages; Sheng Siong / Giant promotion coverage (for counter items and the FT distinction). Full per-fact source list, with URLs and conflicts flagged, is in the accompanying research notes. Where a full pack detail could not be verified, the page says so instead of filling the gap. Retailer short descriptions are quoted as descriptions, not as pack ingredient lists, except for the one formal ingredient section found (Aw's Market steak: “Salmon”).

Nutrition addition, 5–6 November 2026: a “Nutrition — what the numbers say” section has been added above, standardised to per 100g/100ml wherever the source gives per-100 figures, with per-serving figures quoted exactly as per serving and flagged, never converted. Sugars are total sugars as printed, not added sugars; sodium is shown as printed with the salt equivalent (salt = sodium × 2.5) in brackets; no Nutri-Grade or health score is assigned. Products whose nutrition could not be verified are listed in the nutrition section's seen-but-not-verified list, not filled from another product.