Household Ingredients Compared › Flour and Baking Mixes (Singapore)

Flour and baking mixes: what's actually in it?

Three different products share the baking aisle. Plain flour is milled wheat, nothing added. Self-raising flour is plain flour plus raising agents (bicarbonate and a phosphate) — and sometimes starch and calcium carbonate. Bread flour is a higher-protein wheat flour, sometimes with malted wheat flour, vitamin C and enzymes, and no raising agent at all. And a cake or cookie mix is a different product again: sugar is usually first, then wheat flour, then oil, starch, raising agents, emulsifiers and flavourings. The front of the pack rarely makes the distinction clear; the ingredient list does.

This page covers plain, self-raising, wholemeal and bread flour, and cake/cookie mixes sold in Singapore. Pancake mix is a separate category and is cross-referenced only, not panelled here. Corn flour, rice flour, tapioca flour, potato starch and other starches are not flours in this page's sense and are noted in seen-but-not-verified, not merged into flour rows. This page does not give a health score or a "best" pick.

The headline, in 30 seconds

Plain flour is one ingredient; self-raising is not. Bake King Self Raising (FairPrice) lists wheat flour plus sodium bicarbonate, calcium carbonate, sodium acid pyrophosphate and starch. Prima's bread flours list unbleached wheat flour plus vitamin C and enzymes — no raising agent.
Bread flour differs by what is added, not just protein. Prima Superior Bread Flour lists unbleached wheat flour, plant-based vitamin C and enzymes. Prima Artisan Bread Flour adds malted wheat flour to the same base.
Cake mixes are sugar-first. Betty Crocker Super Moist Butter cake mix (FairPrice) starts with sugar, then wheat flour, then edible vegetable oil — plus raising agents, emulsifiers/stabilisers, dextrose, salt, butter flavouring and colour (102). The cookie mix starts with wheat flour, then sugar, then 25% compound chocolate chips.
The biggest gap on this page is the plain-flour shelf itself. Prima Packet Flour — Plain, Prima Plain (Unbleached), Bake King Plain, FairPrice Plain Flour and Sunflower Plain are all listed at FairPrice, but no verbatim ingredient section was retrieved for any of them in this pass — they are in seen-but-not-verified, not panelled on the assumption that plain flour is "just wheat flour".
US and AU cake-mix lists are not SG lists. Betty Crocker's US Triple Chocolate Fudge list (enriched bleached flour, corn syrup, cocoa processed with alkali) and the AU/NZ Chocolate Fudge list (cake mix 78% + frosting 22%) are panelled only as flagged non-SG examples, not as the SG pack's list.

At a glance

Product	Type	First ingredient	What is added	Pack size (as printed)	Country of manufacture (as printed)
Prima Flour Artisan Bread Flour	Bread flour, unbleached	Unbleached wheat flour	Malted wheat flour, vitamin C	1kg	Singapore
Prima Flour Superior Bread Flour	Bread flour, unbleached	Unbleached wheat flour	Vitamin C, enzymes	1kg	Singapore
Prima Flour Packet Flour — Top (Unbleached)	Plain/top flour, unbleached	Unbleached wheat flour	Nothing listed	1kg	Singapore
Bake King Flours — Self Raising	Self-raising flour	Wheat flour	Sodium bicarbonate, calcium carbonate, sodium acid pyrophosphate, starch	1kg	Singapore
Betty Crocker Super Moist Cake Mix — Butter	Cake mix	Sugar	Raising agents, emulsifiers/stabilisers, dextrose, butter flavour, colour 102	not stated	not stated
Betty Crocker Cookie Mix — Double Chocolate	Cookie mix	Wheat flour	25% compound chocolate chips, dextrose, malt powder, raising agents	not stated	not stated
Betty Crocker Cake Mix — Chocolate Fudge (AU/NZ)	Cake mix + frosting	Sugar (cake mix 78%)	Frosting 22%, cocoa 5%, raising agents, emulsifiers	not stated	not stated
Betty Crocker Super Moist Triple Chocolate Fudge (US)	Cake mix	Enriched flour bleached	Corn syrup, cocoa processed with alkali, leavening	not stated	not stated

Panelled with verbatim lists: 8 products (6 with SG-facing sources, 2 flagged non-SG examples). Seen-but-not-verified: see the list below. No prices are shown: they change weekly and would go stale. This site compares ingredients only.

Source-strength key used on this page: FairPrice SG ingredient section = strongest SG source; Shopee SG seller transcription = SG channel listing, seller transcription; Open Food Facts (secondary) = community database, flagged; AU/NZ / US list, flagged = that market's list, never presented as the SG pack.

Bread flour

Prima Flour Artisan Bread Flour

Pack size: 1kg · Made in: Singapore (as printed)

Ingredients (FairPrice ingredient section): Unbleached Wheat Flour, Malted Wheat Flour, Plant-based Vitamin C.

Unbleached, made with superior-quality flour, per FairPrice. The malted wheat flour is the distinguishing addition versus Prima's Superior bread flour — malted flour supports yeast activity and crust colour. No chemical additives are claimed on the listing. FairPrice SG ingredient section Unbleached Malted wheat flour

Prima Flour Superior Bread Flour

Pack size: 1kg · Made in: Singapore (as printed)

Ingredients (FairPrice ingredient section): Unbleached wheat flour, Plant-based Vitamin C, Enzymes.

A high-protein (gluten) bread flour for white bread, Japanese bread (including Tangzhong and straight-dough methods) and sweet buns, per FairPrice. Unbleached, no chemical additives added, per the listing. Compared with Artisan, this one lists enzymes instead of malted wheat flour. FairPrice SG ingredient section Unbleached High protein

Plain flour — one verified row

Prima Flour Packet Flour — Top (Unbleached)

Pack size: 1kg · Made in: Singapore (as printed)

Ingredients (Shopee Singapore seller listing): Unbleached Wheat Flour. Contains wheat. Manufactured on equipment that also processes soya, milk and egg products.

One ingredient. Flag: the list is a Shopee SG seller's transcription of the pack, not a FairPrice ingredient section — the SG pack should still be checked before publish. Its nutrition is given per serving only (58.8 g) on the same listing — see the nutrition section; it is quoted as printed and never converted to per 100 g. One ingredient Shopee SG transcription, flagged

Every other plain flour on the FairPrice shelf — Prima Packet Flour Plain and Plain (Unbleached), Bake King Plain (All Purpose), FairPrice Plain Flour, Sunflower Plain, Pagoda Premium Quality Plain Flour — is in seen-but-not-verified below. They are not panelled here on the assumption that "plain flour is just wheat flour": the rule for this site is verbatim lists only, and no verbatim section was retrieved for them in this pass.

Self-raising flour

Bake King Flours — Self Raising

Pack size: 1kg · Made in: Singapore (as printed)

Ingredients (FairPrice ingredient section): Wheat Flour, Sodium Bicarbonate, Calcium Carbonate, Sodium Acid Pyrophosphate, Starch.

The full self-raising pattern in one line: wheat flour plus two raising agents (sodium bicarbonate and sodium acid pyrophosphate), calcium carbonate, and starch. Compare with a plain flour (wheat flour only) — the raising agents are the whole difference, and they are why self-raising flour must not be substituted 1:1 for plain flour in recipes that add their own baking powder. FairPrice SG ingredient section Raising agents

Cake and cookie mixes

Betty Crocker Super Moist Cake Mix — Butter

Pack size: not stated · Made in: not stated (as printed)

Ingredients (FairPrice ingredient section): Sugar, Wheat Flour, Edible Vegetable Oil, Starch, Raising Agents [Ins500 (II), Ins341 (I), Ins541 (I), Ins341 (II)], Emulsifiers and Stabilisers (Ins471, Ins415, Ins466), Dextrose, Salt, Natural Flavouring Substance (Butter Flavour) and Food Colour (Ins102). Contains permitted colour, flavouring and food conditioner.

Sugar first, wheat flour second — the opposite order to a plain flour, and the point of the panel. The raising agents are a four-part system (sodium bicarbonate / phosphates), and the emulsifier/stabiliser set (471, 415, 466) is what gives a packet mix its uniform crumb. Colour 102 (tartrazine) is listed. FairPrice SG ingredient section Sugar first Colour 102

Betty Crocker Cookie Mix — Double Chocolate

Pack size: not stated · Made in: not stated (as printed)

Ingredients (FairPrice ingredient section): Wheat Flour, Sugar, Compound Chocolate Chips (25%) (Sugar, Cocoa Solids, Hydrogenated Vegetable Oil, Dextrose, Emulsifier (Ins492, Ins322), Natural Flavouring Substance (Chocolate)), Edible Vegetable Oil, Dextrose, Malt Powder, Raising Agents (Ins500(Ii), Ins541(I)), Artificial Flavouring Substance (Vanilla), Salt, Natural Colour (Curcumin). Contains permitted colour, flavouring and food conditioner.

Wheat flour first here, sugar second, with a quarter of the mix as compound chocolate chips — and the chips themselves are a compound list (sugar, cocoa solids, hydrogenated vegetable oil, dextrose). "Double chocolate" is a flavour description; the list shows the chocolate is compound chips, not couverture. FairPrice SG ingredient section Compound chips 25%

Betty Crocker Cake Mix — Chocolate Fudge (AU/NZ listing) — flagged non-SG example

Pack size: not stated · Made in: not stated (as printed)

Ingredients: Cake Mix (78%) (Sugar, Wheat Flour, Vegetable Oil, Cocoa Powder (5%), Raising Agents (Sodium Bicarbonate, Monocalcium Phosphate, Sodium Acid Pyrophosphate), Emulsifier (Mono- and Di-Glycerides of Fatty Acids), Maize Starch, Modified Corn Starch (1442), Salt, Thickener (Xanthan Gum), Natural Vanilla Flavour), Chocolate Frosting (22%) (Sugar, Vegetable Oil, Water, Invert Sugar Syrup, Fat Reduced Cocoa Powder (5%), Emulsifier (Mono- and Di-Glycerides of Fatty Acids, Polysorbate 60, Sodium Stearoyl Lactylate), Salt, Preservative (Potassium Sorbate), Mineral Salt (Sodium Acid Pyrophosphate), Food Acid (Citric Acid), Flavour).

Panelled as a flagged AU/NZ example because it shows a two-part product — cake mix plus a separate frosting — that the SG single-box mixes do not have. It is not the SG pack's list: the SG Chocolate Fudge mix, if sold in this form, needs its own SG pack check. AU/NZ list, flagged Cake + frosting

Betty Crocker Super Moist Triple Chocolate Fudge Cake Mix (US listing) — flagged non-SG example

Pack size: not stated · Made in: not stated (as printed)

Ingredients: Enriched Flour Bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), Sugar, Corn Syrup, Cocoa Processed with Alkali (red Dutched and dark Dutched), Leavening (baking soda, monocalcium phosphate, sodium aluminum phosphate). Contains 2% or less of: Chocolate, Modified Corn Starch, Corn Starch, Palm Oil, Propylene Glycol Mono and Diesters, Monoglycerides, Salt, Dicalcium Phosphate, Sodium Stearoyl Lactylate, Cellulose Gum, Xanthan Gum, Carob Powder, Artificial Flavor.

The US formulation: enriched bleached flour first (with added B-vitamins and iron), corn syrup as a sweetener alongside sugar, and Dutched cocoa. Compare with the FairPrice SG Butter mix above — sugar first, no corn syrup, no enriched-flour declaration — to see why a US list must never be presented as the SG pack. US list, flagged Corn syrup

Seen but not verified — do not panel until checked

Plain flour (FairPrice shelf, no list retrieved): Prima Flour Packet Flour — Plain, Prima Flour Packet Flour — Plain (Unbleached), Bake King Flours — Plain (All Purpose), FairPrice Plain Flour, Sunflower Wheat Flour — Plain, Pagoda Premium Quality Plain Flour, La Molisana '00' Flour (Soft Wheat Flour). All listed at FairPrice; no verbatim ingredient section retrieved for any of them in this pass.
Self-raising flour (other brands): Prima Flour Packet Flour — Self Raising, FairPrice Self Raising Flour, RedMan Self-Raising Flour, Yes You Can Self Raising Flour. Only Bake King Self Raising is panelled above; the others need their own lists — self-raising formulations differ in which phosphates and whether starch/calcium carbonate are included.
Bread flour (other brands): Prima Flour Packet Flour — Bread, FairPrice Bread Flour, Bake King Flours — Bread (High Protein), Gabrielle T Organic Bread Flour, Green Earth Organic Bread Flour. No verbatim lists retrieved in this pass.
Cake flour: Prima Flour Packet Flour — Cake, FairPrice Cake Flour, Green Earth Organic Cake Flour. No verbatim lists retrieved; cake flour is a lower-protein plain flour, but that is a description, not a retrieved list.
Wholemeal / wholegrain flour: Prima Flour Packet Flour — Wholegrain, Prima Flour Packet Flour — Superfine Wholegrain (Unbleached), Prima Whole Grain Flour — Fine, RedMan Wholemeal Flour and Wholemeal Flour — Extra Fine, RedMan German Wholemeal Rye Flour, Gabrielle T Organic Wholemeal Flour, Green Earth Organic Rye Flour, Foodsterr Wholemeal Spelt / German Wholemeal Wheat Flour (Unbleached) / Canadian Organic Wholemeal Flour, Bob's Red Mill Whole Wheat Flour, Schapfen Muhle Wheat Wholemeal Flour, Tomiz Hokkaido Whole Wheat Flour — Haruyokoi, Mamami Organic Wave Wholemeal Flour. No verbatim lists retrieved for any of them in this pass.
Other Prima flours: Prima Flour Packet Flour — Top (Unbleached) is panelled above; Prima Flour Packet Flour — Semolina, Prima Flour Packet Flour — Chakki Atta, Prima Featherlight Wheat Flour, Prima Tower White Wheat Flour, Prima Little Shepherd Wheat Flour, Prima Grade Wheat Flour, Prima Wheat Flour (25 kg), Prima Flame Flour, FFM Tepung Gandum (Wheat Flour), Anarkali Gold Whole Wheat Atta Flour — no verbatim lists retrieved.
Other cake/cookie/brownie mixes: Betty Crocker Super Moist variants other than Butter (French Vanilla, Triple Chocolate Fudge SG pack, Lemon, Spice, Butter Pecan, German Chocolate), Betty Crocker Triple Chocolate Brownie Cake Mix, Dr. Oetker cake mixes, Pillsbury cake mixes, and any FairPrice house-brand cake mix. The US/AU lists above are not substitutes for SG packs.
Gluten-free flour: Bob's Red Mill All-Purpose Baking Flour — Gluten Free, Schär and other gluten-free flours listed at FairPrice — no verbatim lists retrieved in this pass. Gluten-free flour is a blend (rice/tapioca/potato starches plus gums), not a single flour, so it must be panelled from its own list, never assumed.
Specialty flours: Gabrielle T Organic All Purpose Plain Flour, Gabrielle T Organic Coconut Flour, Bob's Red Mill Organic Corn Flour, Hong Kong flour (Bake King Flours — Hong Kong), 00/pizza flour other than La Molisana above — no verbatim lists retrieved.
Starches (not flours — do not merge): FairPrice Corn Flour, Pagoda Pure Corn Flour, Flying Man Brand Corn Flour, FairPrice Rice Flour, FairPrice Tapioca Flour, FairPrice Potato Starch — listed at FairPrice in the baking aisle; no verbatim lists retrieved, and they belong to a starches note, not to this flour page's rows.
Cold Storage / Giant / Sheng Siong / Don Don Donki / Mustafa / Meidi-Ya / Le Petit Depot / Little Farms / RedMart / Bake With Yen flour shelves — not inventoried with verified lists in this pass. Bake With Yen in particular is a baking-specialist channel likely to carry additional flour brands and bulk formats.
Pancake mix — separate category; cross-reference only. Do not panel pancake mixes here.

Nutrition — what the numbers say

All figures in the table are as sold, per 100 g, unless a row is flagged per-serving. No official Singapore Nutri-Grade (A–D) was found printed on any of these listings in this pass, so none is quoted here; no grade has been assigned.

Salt and sodium: salt = sodium × 2.5. The table shows sodium as printed (in mg) with the salt equivalent in brackets. Sodium is not presented as salt, and salt is not presented as sodium.

Total vs added sugars: most flour packs list total sugars, which for plain flour are the small naturally occurring sugars in wheat — not added sugar. A total-sugars figure is never labelled here as "added sugar". For cake mixes, the sugars figure is dominated by the added sugar in the mix itself; the ingredient list remains the evidence for that.

Open Food Facts is a community database and is flagged as secondary where used: the pack and the retailer nutrition section take precedence if they disagree. Figures marked "not stated" were not in the source retrieved; they are not estimated, borrowed from another variant, or copied across flavours. Generic (non-brand) plain-flour nutrition figures from nutrition databases were not tabled, because they are not a panel for any product on this page.

Product	Basis	Energy	Protein	Total fat	Saturated fat	Carbohydrate	Sugars	Sodium (salt equiv.)
Prima Flour Packet Flour — Top (Unbleached)	Per serving (58.8 g) as printed — NOT per 100 g, not converted (Shopee SG listing)	200.2 kcal	5.6 g	0.7 g	0.1 g	42.9 g	1 g	1 mg (salt 0.003 g)

Observed numbers, no verdict: the only nutrition figures verified in this pass are the per-serving figures for Prima Top (Unbleached) above. No per-100 g nutrition panel was verified for any panelled flour or cake mix, so no per-100 g comparison is made here.

Seen but not verified (nutrition): no per-100 g nutrition panel was verified in this pass for Prima Artisan Bread Flour, Prima Superior Bread Flour, Bake King Self Raising Flour, Betty Crocker Super Moist Cake Mix — Butter, Betty Crocker Cookie Mix — Double Chocolate, Betty Crocker Chocolate Fudge (AU/NZ), Betty Crocker Super Moist Triple Chocolate Fudge (US), and all products in seen-but-not-verified above. Their ingredient panels are unchanged; their nutrition figures are not estimated here, and the Prima Top per-serving figures are not converted to per 100 g or copied onto any other Prima flour.

How to read a flour or baking-mix label — the jargon, in plain English

Plain / all-purpose flour: Milled wheat, nothing added. The baseline every other flour on this page is compared with.
Self-raising flour: Plain flour plus raising agents — usually sodium bicarbonate (baking soda) and a phosphate such as sodium acid pyrophosphate or monocalcium phosphate — sometimes with calcium carbonate and starch. It rises without added baking powder.
Bread flour / high-protein flour: Wheat flour with more gluten-forming protein, for bread structure. It is not self-raising: it contains no raising agent. Malted wheat flour, vitamin C (ascorbic acid) and enzymes are dough conditioners, not raising agents.
Wholemeal / wholegrain flour: Flour milled from the whole wheat grain, including bran and germ. "Wholegrain" on a packet flour is a milling description — the list still needs to be read, because some wholemeal flours are blends of white and wholemeal flour.
Unbleached flour: Flour that has not been chemically bleached; it ages naturally to whiten. It is a processing description, not a different ingredient — the list is still (usually) just wheat flour.
Cake flour: A lower-protein, finely milled plain flour for tender cakes. Not self-raising unless the pack says so.
Raising agents (INS 500, 341, 541, 450): The codes for baking soda and phosphate raising agents. 500 = sodium bicarbonate; 341 = calcium phosphates / monocalcium phosphate; 541 = sodium aluminium phosphate; 450 = diphosphates. Different mixes use different combinations.
Emulsifiers / stabilisers (INS 471, 415, 466): In cake mixes: 471 = mono- and diglycerides of fatty acids; 415 = xanthan gum; 466 = carboxymethylcellulose. They keep a packet mix uniform and moist — they are not flour.
Enriched flour: Flour with vitamins and iron added back after milling (niacin, iron, thiamin, riboflavin, folic acid) — a US labelling term. SG packet flours do not generally carry this declaration; a US cake-mix list showing "enriched flour bleached" is a US formulation, not an SG one.
Compound chocolate chips: Chocolate-flavoured chips made with hydrogenated vegetable oil instead of cocoa butter. They hold their shape in baking, but they are not the same ingredient as chocolate made with cocoa butter.

What this page is not

Not a health score, and not a "best" pick. Plain, self-raising, bread and cake-mix products are different products, and this page does not rank them.
Not a taste test, and not a price comparison. Prices change weekly; ingredients change less often, but still change.
Not complete. The plain-flour shelf itself — Prima Plain, Bake King Plain, FairPrice Plain, Sunflower Plain — is the largest gap on this page, along with all wholemeal/wholegrain flours, gluten-free flours, and the Donki/Mustafa/Meidi-Ya/Le Petit Depot/Giant/Sheng Siong/Cold Storage/Bake With Yen shelves, for the verification reasons given, not hidden.
Not a baking guide. Flour must be cooked or baked before eating; this page quotes lists, it does not give recipes or substitution advice beyond the plain-vs-self-raising distinction above.

Sources and method

Checked 5–6 November 2026 from: FairPrice ingredient sections (Prima Artisan Bread Flour, Prima Superior Bread Flour, Bake King Self Raising Flour, Betty Crocker Super Moist Cake Mix — Butter, Betty Crocker Cookie Mix — Double Chocolate); FairPrice similar-products / search listings (inventory: Prima range, Bake King range, FairPrice house-brand flours, Sunflower, Pagoda, La Molisana, Bob's Red Mill, Gabrielle T, Green Earth, RedMan, Yes You Can, Foodsterr, Schapfen Muhle, Tomiz, Mamami); Shopee Singapore seller listing (Prima Top Unbleached — ingredients and per-serving nutrition); Spoonful AU listing (Betty Crocker Chocolate Fudge, AU/NZ); US retailer listings (Betty Crocker Triple Chocolate Fudge, US). Full per-fact source list is in the accompanying research notes. Nutrition section added 5–6 November 2026: figures are standardised to per 100 g where the source gives per-100 figures; per-serving-only figures are labelled as such and are not converted; sugars are total sugars as printed, not added sugars, unless the source states added sugars; salt = sodium × 2.5. Where a full pack list could not be verified, the product is in seen-but-not-verified instead of being panelled.